It appears the EU has joined the US in preparing reforms to the "de minimis" rules that aid SHEIN and its peers by keeping direct-to-consumer imports cheap and hassle-free.
What is covered in the Full Insight:
EU Considering 'De Minimis' Rule Reform
Impact on SHEIN, Temu, and AliExpress
Comparison with US 'De Minimis' Rules
Potential Market Impact
SHEIN's IPO Challenges
SUMMARY
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