Miniso's revenue expected to exceed consensus in C1Q/2Q24 due to strong Chiikawa series sales and efficient IP sales strategy, prompting a BUY rating with raised TP of US$34/ADS.
What is covered in the Full Insight:
Miniso's projected revenue growth in C1Q/2Q24
Firm's new competency in IP sales
Domestic and overseas GMV growth
Role of popular IP products in sales
Strategy of non-exclusive IP licensing
SUMMARY
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