Semiconductor & Technology Specialist, Ingenuity

William Keating

Dr. William Keating is a highly experienced senior executive with over 25 years experience in the IT/Semiconductor Industry. The majority of Dr. Keating's career was spent at Intel Corporation where he held senior leadership positions in Europe, the US and Asia from 1992 through 2014. He served as Intel's IT Director for APAC, China & Japan from 2005 through 2014 when he was based in Hong Kong and was responsible for the IT systems (Infrastructure, Networks, Data Centres, ERP, Sales & Marketing systems, Business Intelligence etc. ) for all of Intel's offices & factories through the region. From 1998 through 2005, he was the founder & director of an internal IT Consulting Organisation (IT Flex Services), a 500-person team which remains a core part of the Intel IT Organisation to this day. Dr. Keating's first 6 years at Intel were spent in charge of the Factory Automation Systems (Robotics, Databases, Networks, Servers, Clients etc.) supporting Intel's then state-of-the-art 200mm factory network. Since leaving Intel in 2014, Dr Keating established his own Technology Research & Consulting Company (www.ingenuity.hk) where he focuses on the products, roadmaps & technologies of companies such as Intel, AMD, Samsung, Apple, Micron- as well as the key equipment suppliers to those companies e.g. ASML, AMAT, Canon, Nikon etc. Dr. Keating specializes in niche topics of high significance within the semiconductor industry. These include the future of Moore's Law and in particular the significance of Lithography in maintaining Moore's Law (EUV, SDA, NanoImprint), the role & growth of the GPU in specialised applications such as Deep Learning (Neural Networks) for Voice, Image & Pattern recognition at companies such as Facebook, Google & Baidu. He also holds regular discussions on the future of memory, in particular the rise of 3D NAND and the emergence of new memory technologies such as 3D Xpoint.

Semiconductor & Technology Specialist

AMD. Soaring On Debut Computex Keynote & Impressive Roadmap Announcements.

Intel. A Most Revealing Insight Into How The Company Views & Manages Its Competitive Positioning

Intel's 10nm Launch Raises More Questions Than It Answers.

AMD. Our Opteron Thesis Is Intact & Reinforced After Q4 2018 Earnings

AMD. Just Remember, Rome Wasn't Built In A Day

AMD's Rome Will Rule An Empire. A Server Empire.

AMD Reiterates Market Share Progress In Bullish Update at Credit Suisse TMT Conference

Ingenuity

Our focus is exclusively on in-depth research & consulting in the broader semiconductor industry. We focus on the key players, namely Intel, Micron, Qualcomm, Apple, Samsung, NVIDIA, AMD, TSMC & Global Foundries - as well as some of the lesser known, but nonetheless critical, companies such as ASML (for EUV), Mellanox, Cavium, Xilinx etc. We specialise in their products, roadmaps, process technologies, competitive advantages & threats etc. We also help our clients understand the implications of new and emerging technologies, e.g. 3D X-Point, 3D NAND, Carbon Nanotubes, Autonomous Driving, Graphene, Silicon Photonics, Wafer-Level Optics, Artificial Intelligence, FPGA, GPU, ASIC etc. 

Semiconductor Analysis & Research

Equity Bottom-Up

Advanced Micro Devices / Equity Bottom-Up

<p>Some two years on from the initial launch of products designed around their new Zen-based architecture, <a href="https://www.smartkarma.com/entities/19009" target="_blank" data-smartkarma-citation="entities:19009:1">Advanced Micro Devices</a> is finally gaining meaningful traction in terms of market share gains. In Q4 2018, AMD gained market share in desktop, mobile, and server sequentially and year over year - the fourth straight quarter of gains in all segments as well as their highest market shares across all segments in almost five years. Perhaps the most significant accomplishment was in server where AMD's share doubled QoQ to 3.2%, according to data supplied by Mercury Research.</p><p>As you might expect, <a href="https://www.smartkarma.com/entities/16764" target="_blank" data-smartkarma-citation="entities:16764:1">Intel</a> is taking notice, acknowledging the competitive environment on its latest earnings call and vowing to fight to protect its position. In light of the 25-30% reduction in the price of Intel's latest and highest end desktop processors on leading German online retailer MindFactory since their launch last October, it would appear that Intel's battle tactics include sacrificing ASPs where it deems fit.  </p>

Some two years on from the initial launch of products designed around their new Zen-based architecture, Advanced Micro Devices is finally gaining meaningful traction in terms of market share gains. In Q4 2018, AMD gained market share in desktop, mobile, and server sequentially and year over year - the fourth straight quarter of gains in all segments as well as their highest market shares across all segments in almost five years. Perhaps the most significant accomplishment was in server where AMD's share doubled QoQ to 3.2%, according to data supplied by Mercury Research.As you might expect, Intel is taking notice, acknowledging the competitive environment on its latest earnings call and vowing to fight to protect its position. In light of the 25-30% reduction in the price of Intel's latest and highest end desktop processors on leading German online retailer MindFactory since their launch last October, it would appear that Intel's battle tactics include sacrificing ASPs where it deems fit.  

AMD. Market Share Gains Across The Board As Intel Vows To Fight To Protect Its Position