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Global TMT analyst with Asia ex-Japan focus.

Mitchell Kim

Equity Bottom-Up

<p><a href="https://www.smartkarma.com/entities/vipshop-holdings-ltd-adr" target="_blank" data-smartkarma-citation="entities:1088:1" rel="noopener">Vipshop Holdings (VIPS US)</a> fell more than 50% from the peak in March 2021 despite the company delivering on rejuvenated revenue growth and margin improvements.  I have been cautious on the stock as I believed the market was overpaying for the company's restructuring success.  However, with the share price down sharply, I now believe risk-return is favorable and the stock offers attractive value.  I flagged my upgraded positive view in my last Vipshop report, <a href="https://www.smartkarma.com/insights/china-online-retail-sales-tracker-april-and-may-sales-growth-slows-on-unfavorable-comps" target="_blank" data-smartkarma-citation="insights:53557" rel="noopener">China Online Retail Sales Tracker: April and May Sales Growth Slows on Unfavorable Comps</a>, dated 24 June 2021. </p><p>Three reasons why investors should revisit the stock: </p><ul>
<li>The stock is trading at the lowest forward P/E band (except for the single-digit revenue growth year 2018).   </li>
<li>The company is structured to deliver a growth similar to the pre-2018 period and better margins, yet it is valued as if the company is entering the low growth stage. </li>
<li>Evidence of new customer conversion to repeat buyers will lead to a longer customer life cycle and longer sustainability of double-digit revenue growth.  With top-line growth acceleration, I estimate Vipshop to deliver on historic high profits. Consensus estimates operating profit growth of 29% YoY in 2021.    </li>
</ul>

Vipshop Holdings (VIPS US) fell more than 50% from the peak in March 2021 despite the company delivering on rejuvenated revenue growth and margin improvements.  I have been cautious on the stock as I believed the market was overpaying for the company's restructuring success.  However, with the share price down sharply, I now believe risk-return is favorable and the stock offers attractive value.  I flagged my upgraded positive view in my last Vipshop report, China Online Retail Sales Tracker: April and May Sales Growth Slows on Unfavorable Comps, dated 24 June 2021. Three reasons why investors should revisit the stock: 
The stock is trading at the lowest forward P/E band (except for the single-digit revenue growth year 2018).   
The company is structured to deliver a growth similar to the pre-2018 period and better margins, yet it is valued as if the company is entering the low growth stage. 
Evidence of new customer conversion to repeat buyers will lead to a longer customer life cycle and longer sustainability of double-digit revenue growth.  With top-line growth acceleration, I estimate Vipshop to deliver on historic high profits. Consensus estimates operating profit growth of 29% YoY in 2021.    


Vipshop (VIPS US): Tantalizing Value for China's Discount Brand Retailer