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Global TMT analyst with Asia ex-Japan focus.

Mitchell Kim

Thematic (Sector/Industry)

China Internet software and services / Thematic (Sector/Industry)

The China National Bureau of Statistics retail sales data for June 2021 appears to show a softer YoY growth compared to an outlier growth in 1Q21, but the 2YR CAGR of 17% outpaced 1Q21's 15%. (See April and May sales tracker in the report, <a href="https://www.smartkarma.com/insights/china-online-retail-sales-tracker-april-and-may-sales-growth-slows-on-unfavorable-comps" target="_blank" data-smartkarma-citation="insights:53557" rel="noopener">China Online Retail Sales Tracker: April and May Sales Growth Slows on Unfavorable Comps</a>.)  This solid online spending growth suggests China's consumption remains robust and the Chinese e-commerce names could receive greater attention from global investors especially if a rotation from the developed market to emerging market ensues. The solid growth of online sales is positive for all online platforms including <a href="https://www.smartkarma.com/entities/alibaba-group-holding-ltd" target="_blank" data-smartkarma-citation="entities:787:1" rel="noopener">Alibaba Group (BABA US), </a><a href="https://www.smartkarma.com/entities/jd-com-inc-adr" target="_blank" data-smartkarma-citation="entities:446:1" rel="noopener">JD.com Inc (ADR) (JD US)</a><a href="https://www.smartkarma.com/entities/alibaba-group-holding-ltd" target="_blank" data-smartkarma-citation="entities:787:1" rel="noopener">,  and  </a><a href="https://www.smartkarma.com/entities/vipshop-holdings-ltd-adr" target="_blank" data-smartkarma-citation="entities:1088:1" rel="noopener">Vipshop Holdings (VIPS US).</a>I like all three names as they currently trade at attractive valuations, but VIPS stands out with its nearly single-digit forward P/E and favorable operating metrics.  I am less sanguine on <a href="https://www.smartkarma.com/entities/pinduoduo-inc" target="_blank" data-smartkarma-citation="entities:27250:1" rel="noopener">Pinduoduo (PDD US)</a> because of its high marketing cost-powered business model despite its industry-leading growth.        <h3>Key takeaways from China retail sales data: </h3><ul>
<li>
Total retail sales grew 14% YoY in 2Q21, lower than the 34% growth in 1Q21, but on a 2-year CAGR accelerated in 2Q21 to 4.8% from 3.8% in 1Q21. </li>
<li>In 2Q21, apparel and cosmetics categories (total including offline and online) grew solid 19% and 16%, while household appliances sales growth was more muted at 5%.    </li>
<li>
Online sales (physical goods) grew 9% YoY in 2Q21, lower than 24% in 1Q21, but 2YR CAGR was 17% and 15%, respectively.  Because the soft YoY comparison may not do much to thaw investor sentiment on Chinese e-commerce, but I believe the current adverse optics provides opportunities.   </li>
<li>
Online sales for apparel-related categories along with general merchandise grew 13% ( by my estimate) for 2Q21 compared to 40% and 21%, respectively, for 1Q21.  However, again, on a 2YR CAGR basis, 2Q21 growth of 10.3% outpaced 1Q21's 9.3%.   Vipshop's revenue growth outpaced online apparel growth by 11% points in 1Q21.  This trend is expected to continue in 2Q21, especially when considering the 6/18 Festival promotions. </li>
</ul>

The China National Bureau of Statistics retail sales data for June 2021 appears to show a softer YoY growth compared to an outlier growth in 1Q21, but the 2YR CAGR of 17% outpaced 1Q21's 15%. (See April and May sales tracker in the report, China Online Retail Sales Tracker: April and May Sales Growth Slows on Unfavorable Comps.)  This solid online spending growth suggests China's consumption remains robust and the Chinese e-commerce names could receive greater attention from global investors especially if a rotation from the developed market to emerging market ensues. The solid growth of online sales is positive for all online platforms including Alibaba Group (BABA US), JD.com Inc (ADR) (JD US),  and  Vipshop Holdings (VIPS US).I like all three names as they currently trade at attractive valuations, but VIPS stands out with its nearly single-digit forward P/E and favorable operating metrics.  I am less sanguine on Pinduoduo (PDD US) because of its high marketing cost-powered business model despite its industry-leading growth.        Key takeaways from China retail sales data: 

Total retail sales grew 14% YoY in 2Q21, lower than the 34% growth in 1Q21, but on a 2-year CAGR accelerated in 2Q21 to 4.8% from 3.8% in 1Q21. 
In 2Q21, apparel and cosmetics categories (total including offline and online) grew solid 19% and 16%, while household appliances sales growth was more muted at 5%.    

Online sales (physical goods) grew 9% YoY in 2Q21, lower than 24% in 1Q21, but 2YR CAGR was 17% and 15%, respectively.  Because the soft YoY comparison may not do much to thaw investor sentiment on Chinese e-commerce, but I believe the current adverse optics provides opportunities.   

Online sales for apparel-related categories along with general merchandise grew 13% ( by my estimate) for 2Q21 compared to 40% and 21%, respectively, for 1Q21.  However, again, on a 2YR CAGR basis, 2Q21 growth of 10.3% outpaced 1Q21's 9.3%.   Vipshop's revenue growth outpaced online apparel growth by 11% points in 1Q21.  This trend is expected to continue in 2Q21, especially when considering the 6/18 Festival promotions. 


China Online Retail Sales Tracker: Steady Recovery in June Without the Optical Illusion