Instead of buying software as a one-time purchase and installing it on a single device, SaaS allows users to access applications through the internet on a subscription basis. This has brought about greater convenience, flexibility, and potentially lower costs for users compared to traditional software.
The global SaaS market experienced a 20% growth in 2024 and is projected to expand at an annual growth rate of 12%, with the market potentially exceeding US$800 billion by 2030.
While North America remains the largest market, the Asia Pacific region is emerging as a key growth driver, with SaaS adoption expected to grow at a 15% CAGR by 2030, outpacing the global average