Making sense of the Global Market, Euromonitor International Ltd.

Yu Mitsuhashi

Making sense of the Global Market

Euromonitor International Ltd.

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Equity Bottom-Up

Hisense Visual Technology Co., Ltd. A / Equity Bottom-Up

<p>During CES 2017, hosted in January 2017, in addition to its latest laser television products, Hisense showcased its newest connected fridge freezers, built with built-in voice control capability, which can receive user voice commands. They can also interact with users to recommend dishes based on scanned available food ingredients found in them and family members’ health conditions and food preferences. With the trend towards control through voice recognition, which became mainstream at CES 2017, and is seeing companies such as LG Corp equipping their latest fridge freezers with Amazon Alexa, Hisense is not only competing with its Chinese rivals but is also aiming to closely develop its appliances in line with global trends for its global competencies against Western (e.g. Electrolux, Whirlpool) and South Korean companies (e.g. LG, Samsung).</p>

During CES 2017, hosted in January 2017, in addition to its latest laser television products, Hisense showcased its newest connected fridge freezers, built with built-in voice control capability, which can receive user voice commands. They can also interact with users to recommend dishes based on scanned available food ingredients found in them and family members’ health conditions and food preferences. With the trend towards control through voice recognition, which became mainstream at CES 2017, and is seeing companies such as LG Corp equipping their latest fridge freezers with Amazon Alexa, Hisense is not only competing with its Chinese rivals but is also aiming to closely develop its appliances in line with global trends for its global competencies against Western (e.g. Electrolux, Whirlpool) and South Korean companies (e.g. LG, Samsung).

Hisense Group: Another Chinese Manufacturer to Watch Out

China

Hisense Home Appliances Group Co., Ltd. manufactures and sells refrigerators, air conditioners, freezers, and product components.

Hisense Home Appliances Group Co., Ltd. H (921 HK)

Hisense Home Appliances Group Co., Ltd. H

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Hisense Group: Another Chinese Manufacturer to Watch Out

During CES 2017, hosted in January 2017, in addition to its latest laser television products, Hisense showcased its newest connected fridge...

Euromonitor International Ltd.