China/Asia TMT

Shawn Yang

China growth and global non-US Internet equities

Blue Lotus Research Institute

Blue Lotus Research is a Hong Kong Type 4 Licensed investment advisory firm focusing on Chinese growth equities and global non-US Internet equities

Thematic (Sector/Industry)

<ul>
<li>We update our China online advertising model and forecast that the industry will reach RMB 1,167 bn with 9.3% YoY in 2023, rebounding from 2.7% YoY in 2022.</li>
<li>Bytedance's slowdown, Tencent's Video Account, and some sectors' uneven faster-than-expected recoveries will be three key themes that could generate investment opportunities in 2023.</li>
<li>We recommend BUY Tencent, BABA, PDD, and Meituan within the sector.</li>
</ul>


We update our China online advertising model and forecast that the industry will reach RMB 1,167 bn with 9.3% YoY in 2023, rebounding from 2.7% YoY in 2022.
Bytedance's slowdown, Tencent's Video Account, and some sectors' uneven faster-than-expected recoveries will be three key themes that could generate investment opportunities in 2023.
We recommend BUY Tencent, BABA, PDD, and Meituan within the sector.


China Online Ads Outlook: A Year of Uneven Recovery

<ul>
<li>Douyin eCommerce next important step is Douyin Shopping Mall, an in-app page like Taobao/PDD. </li>
<li>We are conservative about Douyin Shopping Mall’s potential, and we suggest that it could only reach 20% of Douyin eCommerce GMV in the long term.  </li>
<li>We suggest that the slowdown growth of Douyin eCommerce will be positive to BABA mostly, and then followed by PDD and JD. Kuaishou is encountering similar issues with Douyin. </li>
</ul>


Douyin eCommerce next important step is Douyin Shopping Mall, an in-app page like Taobao/PDD. 
We are conservative about Douyin Shopping Mall’s potential, and we suggest that it could only reach 20% of Douyin eCommerce GMV in the long term.  
We suggest that the slowdown growth of Douyin eCommerce will be positive to BABA mostly, and then followed by PDD and JD. Kuaishou is encountering similar issues with Douyin. 


Douyin Shopping Mall Unlikely to Be a Game Changer

Articles from Caixin Global, Caixin Global

Caixin Global

Articles from Caixin Global

Caixin is a media group dedicated to providing financial and business news through periodicals, online content, mobile apps, conferences, books and TV/video programs. Caixin aims to blaze a trail that helps traditional media prosper in the new media age through integrated multimedia platforms.

News from Caixin

Cross Asset Strategy

<ul>
<li>Metaverse /: Strict rules at home push Chinese metaverse entrepreneurs, investors overseas</li>
<li>Covid-19 /: Expert confirms not all Covid deaths will be included in official tally</li>
<li>Economy /: World Bank cuts China growth forecasts on property slump, reopening complications</li>
</ul>


Metaverse /: Strict rules at home push Chinese metaverse entrepreneurs, investors overseas
Covid-19 /: Expert confirms not all Covid deaths will be included in official tally
Economy /: World Bank cuts China growth forecasts on property slump, reopening complications


CX Daily: Strict Rules at Home Push Chinese Metaverse Entrepreneurs, Investors Overseas

Covid-19: Covid chaos at China’s hospitals as stringent control policy eases
Yuan: Xi seeks yuan settlement of China energy trades with Gulf states
Bonds: China to roll over $108 billion of special sovereign bonds

Covid-19: Covid chaos at China’s hospitals as stringent control policy eases
Yuan: Xi seeks yuan settlement of China energy trades with Gulf states
Bonds: China to roll over $108 billion of special sovereign bonds

CX Daily: Covid Chaos at China’s Hospitals as Stringent Control Policy Eases

<ul><li>Accounting : In Depth: U.S. audit row dims big accounting’s prospects in China</li><li>Covid-19: China targets seniors in renewed Covid vaccination drive</li><li>PMI: China’s manufacturing activity contracts again, Caixin PMI shows</li></ul>

Accounting : In Depth: U.S. audit row dims big accounting’s prospects in ChinaCovid-19: China targets seniors in renewed Covid vaccination drivePMI: China’s manufacturing activity contracts again, Caixin PMI shows

CX Daily: U.S. Audit Row Dims Big Accounting’s Prospects in China

China

Beijing Douyin Information Service Co. Ltd. provides online information and contents. The Company develops and operates short video platform, original short video community, news platform, and other related products. Beijing Douyin Information Service offers services worldwide.

Price Gauge
52-week Range	0.00 - 0.00
Market Cap (USDm)	0.00
P/E	0.00
Dividend (Yield)	0.00

ByteDance (1439927D CH)

China Online Ads Outlook: A Year of Uneven Recovery

We update our China online advertising model and conclude that Bytedance's slowdown, Tencent's Video Account, and some sectors' uneven recoveries...

Blue Lotus Research Institute

Douyin Shopping Mall Unlikely to Be a Game Changer

Douyin's eCommerce has long been seen as a game changer, but we don't think it will continue this year. The slowdown growth of Douyin eCommerce...

Blue Lotus Research Institute

CX Daily: Strict Rules at Home Push Chinese Metaverse Entrepreneurs, Investors Overseas

Strict rules at home push Chinese metaverse entrepreneurs, investors overseas. World Bank cuts China growth forecasts on property slump, reopening...

Caixin Global

CX Daily: Covid Chaos at China’s Hospitals as Stringent Control Policy Eases

Covid chaos at China’s hospitals as stringent control policy eases. Xi seeks yuan settlement of China energy trades with Gulf states. China to roll...

Caixin Global

CX Daily: U.S. Audit Row Dims Big Accounting’s Prospects in China

Accounting : In Depth: U.S. audit row dims big accounting’s prospects in China. Covid-19: China targets seniors in renewed Covid vaccination drive

Caixin Global

Price Gauge

52-week Range

Market Cap (USDm)

P/E

Dividend (Yield)