China growth and global non-US Internet equities

Blue Lotus Research Institute

Blue Lotus Research is a Hong Kong Type 4 Licensed investment advisory firm focusing on Chinese growth equities and global non-US Internet equities

China/Asia TMT

Shawn Yang

Thematic (Sector/Industry)

China Interactive media and services / Thematic (Sector/Industry)

<ul>
<li>Douyin eCommerce next important step is Douyin Shopping Mall, an in-app page like Taobao/PDD. </li>
<li>We are conservative about Douyin Shopping Mall’s potential, and we suggest that it could only reach 20% of Douyin eCommerce GMV in the long term.  </li>
<li>We suggest that the slowdown growth of Douyin eCommerce will be positive to BABA mostly, and then followed by PDD and JD. Kuaishou is encountering similar issues with Douyin. </li>
</ul>


Douyin eCommerce next important step is Douyin Shopping Mall, an in-app page like Taobao/PDD. 
We are conservative about Douyin Shopping Mall’s potential, and we suggest that it could only reach 20% of Douyin eCommerce GMV in the long term.  
We suggest that the slowdown growth of Douyin eCommerce will be positive to BABA mostly, and then followed by PDD and JD. Kuaishou is encountering similar issues with Douyin. 


Douyin Shopping Mall Unlikely to Be a Game Changer