Analyst - Media&Entertainment Sector, Blue Lotus Research Institute

Stan Zhao

Analyst - Media&Entertainment Sector

China growth and global non-US Internet equities

Blue Lotus Research Institute

Blue Lotus Research is a Hong Kong Type 4 Licensed investment advisory firm focusing on Chinese growth equities and global non-US Internet equities

Thematic (Sector/Industry)

<ul>
<li>Bilibili's &lt;Three Kingdom: MDTX&gt; continues to show strong monetization performance, Based on our data tracking, we are raising the annual grossing estimate by 25% to approximately RMB 5.5 billion.</li>
<li>NetEase's &lt;Naraka Mobile&gt; has surpassed 40 million pre-registrations, making it the most pre-registered game in NetEase's history. We are raising the annual grossing estimate by 20% to RMB 12 billion.</li>
<li>Tencent's &lt;FGS&gt; has seen a continuous rise in popularity following the release of the new mode. We are raising the annual grossing estimate by 10% to RMB 13 billion.</li>
</ul>


Bilibili's &lt;Three Kingdom: MDTX&gt; continues to show strong monetization performance, Based on our data tracking, we are raising the annual grossing estimate by 25% to approximately RMB 5.5 billion.
NetEase's &lt;Naraka Mobile&gt; has surpassed 40 million pre-registrations, making it the most pre-registered game in NetEase's history. We are raising the annual grossing estimate by 20% to RMB 12 billion.
Tencent's &lt;FGS&gt; has seen a continuous rise in popularity following the release of the new mode. We are raising the annual grossing estimate by 10% to RMB 13 billion.


Online Game Monitor: June 16-July 1, 2024

<ul>
<li>Bilibili's &lt;Three Kingdom: MDTX&gt; achieved excellent results on its release day, leading us to raise our AGB estimation by ~20%.</li>
<li>Tencent's &lt;Naruto&gt; and &lt;Fight of Golden Spatula&gt; have seen a rapid rise in player reputation due to the success of recent events and operations, leading us to raise their estimates;</li>
<li>NetEase's &lt;Justice Mobile&gt; has experienced a decline in gross billings due to the game's lifespan, while pre-registrations for &lt;Where Winds Meet&gt; have reached a new high. We adjusted accordingly.</li>
</ul>


Bilibili's &lt;Three Kingdom: MDTX&gt; achieved excellent results on its release day, leading us to raise our AGB estimation by ~20%.
Tencent's &lt;Naruto&gt; and &lt;Fight of Golden Spatula&gt; have seen a rapid rise in player reputation due to the success of recent events and operations, leading us to raise their estimates;
NetEase's &lt;Justice Mobile&gt; has experienced a decline in gross billings due to the game's lifespan, while pre-registrations for &lt;Where Winds Meet&gt; have reached a new high. We adjusted accordingly.


<ul>
<li>
Tencent's &lt;DNF Mobile&gt; achieved ~RMB 1 billion gross billings (GB) in first week; </li>
<li>We raised NetEase's &lt;Condor Hero&gt; gross billing estimate by 10% as it will launch a major update patch in C3Q24;</li>
<li>The pre-registrations of Bilibili's new game &lt;Three Kingdom: MDTX&gt; reached 2.5 million. We maintained our RMB 3-4 billion annual gross billing (AGB) in 2025 estimate unchanged.</li>
</ul>



Tencent's &lt;DNF Mobile&gt; achieved ~RMB 1 billion gross billings (GB) in first week; 
We raised NetEase's &lt;Condor Hero&gt; gross billing estimate by 10% as it will launch a major update patch in C3Q24;
The pre-registrations of Bilibili's new game &lt;Three Kingdom: MDTX&gt; reached 2.5 million. We maintained our RMB 3-4 billion annual gross billing (AGB) in 2025 estimate unchanged.


Mr. Stan (Yifei) Zhao is responsible for assisting in Entertainment and Media coverage at Blue Lotus. Before joining Blue Lotus, Stan worked at Meritco as a Business Analyst. He received his master's degree at the University of Glasgow and majored in Economics and Finance.

Stan Zhao
Analyst - Media&Entertainment Sector
• Blue Lotus Research Institute

Online Game Monitor: June 16-July 1, 2024

Top Chinese gaming companies Bilibili, NetEase, and Tencent are seeing strong monetization performance, with estimates raised for annual grossing...

Blue Lotus Research Institute

Online Game Monitor: June 2-16, 2024

Bilibili's Three Kingdom: MDTX excels on release day, and AGB estimation was raised by 20%. Tencent's Naruto and Fight of Golden Spatula gain...

Blue Lotus Research Institute

Online Game Monitor: May 26-June 2, 2024

The week's biggest name is Tencent's DNF Mobile reaching a historical high in Chinese mobile game launches in the first week.

Blue Lotus Research Institute

Online Game Monitor: June 16-July 1, 2024

​Top Chinese gaming companies Bilibili, NetEase, and Tencent are seeing strong monetization performance, with estimates raised for annual grossing...

Blue Lotus Research Institute

Online Game Monitor: June 2-16, 2024

​Bilibili's Three Kingdom: MDTX excels on release day, and AGB estimation was raised by 20%. Tencent's Naruto and Fight of Golden Spatula gain...

Blue Lotus Research Institute

Online Game Monitor: May 26-June 2, 2024

The week's biggest name is Tencent's DNF Mobile reaching a historical high in Chinese mobile game launches in the first week.

Blue Lotus Research Institute

Top Chinese gaming companies Bilibili, NetEase, and Tencent are seeing strong monetization performance, with estimates raised for annual grossing...

Bilibili's Three Kingdom: MDTX excels on release day, and AGB estimation was raised by 20%. Tencent's Naruto and Fight of Golden Spatula gain...