Equity Analyst, Investory

Devi Subhakesan

Equity Analyst

ASIA CONSUMER: INSIGHTS AND INVESTMENT IDEAS

Investory

Investory is a Singapore-based boutique independent equity research firm founded in January 2017 with a primary focus on consumption themes across Asia-Pacific.

We aim to generate investible ideas based on consumption trends and outlook. We screen our ideas on several parameters - product potential, long-term growth and management commitment being the most critical.  We follow a fundamental analysis approach in our stock selection process and are not restricted by market cap.

We aspire to grow into a leading source of unbiased research, free of conflict of interest, for investors yearning for independent and disciplined analysis. 

We also undertake bespoke research mandates to support our Institutional clients’ investment needs.

Our team comprises of professionals with extensive experience in the Asian equity markets, in areas ranging from research, servicing institutional clients and investment management.

Equity Capital Markets

Chagee Holdings Limited operates as a holding company. The Company, through its subsidiaries, provides a wide range of tea drinks products and services. Chagee Holdings serves customers worldwide.

<ul>
<li>
<a href="https://www.smartkarma.com/entities/chagee-holdings-limited" target="_blank" data-smartkarma-citation="entities:45011:1" rel="noopener">Chagee Holdings (CHA US)</a> 's IPO valuation discount to its peers, including HK-listed tea-beverage players as well as US-listed China-based coffee-beverage player, suggest a strong potential upside on listing.</li>
<li>US Investor concern over impact of tariffs and caution due to lingering memories of the Luckin Coffee scandal could translate to higher risk premium for the stock.</li>
<li>Expect Chagee to trade at a discount to budget beverage peers like <a href="https://www.smartkarma.com/entities/mixue-group" target="_blank" data-smartkarma-citation="entities:40623:1" rel="noopener">Mixue Group (2097 HK)</a> given its limited room for network expansion within China and likely slower overseas growth.</li>
</ul>



Chagee Holdings (CHA US) 's IPO valuation discount to its peers, including HK-listed tea-beverage players as well as US-listed China-based coffee-beverage player, suggest a strong potential upside on listing.
US Investor concern over impact of tariffs and caution due to lingering memories of the Luckin Coffee scandal could translate to higher risk premium for the stock.
Expect Chagee to trade at a discount to budget beverage peers like Mixue Group (2097 HK) given its limited room for network expansion within China and likely slower overseas growth.


Chagee IPO: Is It Worth the Risks? Peer Comparison and Valuation Analysis.

<ul>
<li>
<a href="https://www.smartkarma.com/entities/chagee-holdings-limited" target="_blank" data-smartkarma-citation="entities:45011:1" rel="noopener">Chagee Holdings (CHA US)</a> is offering 14.68 million shares for USD26 to USD28 each to raise upto USD411 million in its initial public offering in the US.</li>
<li>Chagee's premium branded teahouses blend traditional tea culture with modern, tech-driven service, distinctly setting itself apart from bubble tea kiosks. </li>
<li>Chagee's IPO is priced at a discount to forward valuations of recently listed (in HK) China-based freshly brewed drinks players and leading Cafe companies.</li>
</ul>



Chagee Holdings (CHA US) is offering 14.68 million shares for USD26 to USD28 each to raise upto USD411 million in its initial public offering in the US.
Chagee's premium branded teahouses blend traditional tea culture with modern, tech-driven service, distinctly setting itself apart from bubble tea kiosks. 
Chagee's IPO is priced at a discount to forward valuations of recently listed (in HK) China-based freshly brewed drinks players and leading Cafe companies.


Chagee IPO: Luckin X Starbucks of Tea. Pricing, Valuation, Key Facts & Financials

Equity Bottom-Up

MIXUE Group operates freshly-made drinks stores. The Company provides freshly-made fruit drinks, tea drinks, ice cream, and coffee. MIXUE Group conducts businesses across worldwide.

<ul>
<li>The comparison between <a href="https://www.smartkarma.com/entities/mixue-group" target="_blank" data-smartkarma-citation="entities:40623:1" rel="noopener">Mixue Group (2097 HK)</a> and <a href="https://www.smartkarma.com/entities/guming-holdings-limited" target="_blank" data-smartkarma-citation="entities:40622:1" rel="noopener">Guming (1364 HK)'s</a> 2024 annual results highlight how their financial and operational performance diverged sharply.</li>
<li>Mixue's vertically integrated operations provide it a strong competitive edge and superior margins while Guming, operating in the mid-priced segment faced fierce competition</li>
<li>Mixue's high-quality earnings growth underscores a robust business model that attracts premium valuation multiples.</li>
</ul>


The comparison between Mixue Group (2097 HK) and Guming (1364 HK)'s 2024 annual results highlight how their financial and operational performance diverged sharply.
Mixue's vertically integrated operations provide it a strong competitive edge and superior margins while Guming, operating in the mid-priced segment faced fierce competition
Mixue's high-quality earnings growth underscores a robust business model that attracts premium valuation multiples.


Mixue Vs Guming: Valuation Premium. Comparing Earnings Growth in 2024

Samsung Electronics Co., Ltd. manufactures a wide range of consumer and industrial electronic equipment and products such as semiconductors, personal computers, peripherals, monitors, televisions, and home appliances including air conditioners and microwave ovens. The Company also produces Internet access network systems and telecommunications equipment including mobile phones.

<ul>
<li>Samsung India Electronics, a 100% subsidiary of <a href="https://www.smartkarma.com/entities/samsung-electronics-co-ltd" target="_blank" data-smartkarma-citation="entities:191:1" rel="noopener">Samsung Electronics (005930 KS)</a>, reported a 2024 turnover of USD 12 bn, ranking it among India’s largest consumer sector companies.</li>
<li>It is a leading player in smartphones, smart TVs, and home appliances, with FY2024 revenues 4.5X that of <a href="https://www.smartkarma.com/entities/lg-electronics-india" target="_blank" data-smartkarma-citation="entities:44148:1" rel="noopener">LG Electronics India (123D IN).</a>
</li>
<li>Estimated valuations of Samsung India Electronics could represent nearly 20% to 25% of its parent’s EV, when valued using India peer group multiples.</li>
</ul>


Samsung India Electronics, a 100% subsidiary of Samsung Electronics (005930 KS), reported a 2024 turnover of USD 12 bn, ranking it among India’s largest consumer sector companies.
It is a leading player in smartphones, smart TVs, and home appliances, with FY2024 revenues 4.5X that of LG Electronics India (123D IN).

Estimated valuations of Samsung India Electronics could represent nearly 20% to 25% of its parent’s EV, when valued using India peer group multiples.


Samsung India Electronics: The Biggest Consumer Company in India. Financials & Valuation

LG Electronics India / Equity Capital Markets

<ul>
<li>
<a href="https://www.smartkarma.com/entities/lg-electronics-india" target="_blank" data-smartkarma-citation="entities:44148:1" rel="noopener">LG Electronics India</a> has secured regulatory approval for its IPO, expected to raise between USD 1 to 1.5 billion. </li>
<li>However, it remains unclear whether the company will delay the launch until market sentiment shows further improvement.</li>
<li>
<a href="https://www.smartkarma.com/entities/lg-electronics-india" target="_blank" data-smartkarma-citation="entities:44148:1" rel="noopener">LG Electronics India (123D IN)</a> IPO is a 100% offer for sale by parent and hence the entire proceeds from the IPO will accrue to <a href="https://www.smartkarma.com/entities/lg-electronics-inc" target="_blank" data-smartkarma-citation="entities:8814:1" rel="noopener">LG Electronics (066570 KS)</a>.</li>
</ul>



LG Electronics India has secured regulatory approval for its IPO, expected to raise between USD 1 to 1.5 billion. 
However, it remains unclear whether the company will delay the launch until market sentiment shows further improvement.

LG Electronics India (123D IN) IPO is a 100% offer for sale by parent and hence the entire proceeds from the IPO will accrue to LG Electronics (066570 KS).


LG Electronics India IPO: It's A Big Deal. Potential Pricing and Valuation Preview

Equity Research experience of over 20 years include working at leading Buy and Sell-side institutions, covering markets in ASEAN, India, and North Asia. Multi-sector coverage included - Consumer Staples/Discretionary, Media, Textiles, Oil, Gas, and Coal. 
Passionate about money, mindfulness and meditation.

Devi Subhakesan
Equity Analyst
• Investory

Chagee IPO: Is It Worth the Risks? Peer Comparison and Valuation Analysis.

Investors can expect a strong upside on listing despite the backdrop of tariff-related market concerns given Chagee’s IPO is priced at a notable...

Devi Subhakesan

Chagee IPO: Luckin X Starbucks of Tea. Pricing, Valuation, Key Facts & Financials

Chagee - the premium teahouse chain - has priced its US IPO at US$26 to US$26, at a valuation discount to freshly made beverage players listed in...

Devi Subhakesan

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Annual results comparison reveals significant differences not only in growth pace but also in earnings quality and competitive pressure for both...

Devi Subhakesan

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LG Electronics India IPO: It's A Big Deal. Potential Pricing and Valuation Preview

With a strong revival in India equities and recent regulatory approval, LGEIL may push ahead with its IPO. At the reported IPO size of Rs150 bn,...

Devi Subhakesan

Chagee IPO: Is It Worth the Risks? Peer Comparison and Valuation Analysis.

Investors can expect a strong upside on listing despite the backdrop of tariff-related market concerns given Chagee’s IPO is priced at a notable...

Devi Subhakesan

Chagee IPO: Luckin X Starbucks of Tea. Pricing, Valuation, Key Facts & Financials

Chagee - the premium teahouse chain - has priced its US IPO at US$26 to US$26, at a valuation discount to freshly made beverage players listed in...

Devi Subhakesan

Mixue Vs Guming: Valuation Premium. Comparing Earnings Growth in 2024

Annual results comparison reveals significant differences not only in growth pace but also in earnings quality and competitive pressure for both...

Devi Subhakesan

Samsung India Electronics: The Biggest Consumer Company in India. Financials & Valuation

Samsung Electronics' India subsidiary valuation is estimated to range between USD 45 and 60 billion—roughly 20% to 25% of parent's EV. LG...

Devi Subhakesan

LG Electronics India IPO: It's A Big Deal. Potential Pricing and Valuation Preview

With a strong revival in India equities and recent regulatory approval, LGEIL may push ahead with its IPO. At the reported IPO size of Rs150 bn,...

Devi Subhakesan

With a strong revival in India equities and recent regulatory approval, LGEIL may push ahead with its IPO. At the reported IPO size of Rs150 bn,...