Founder, Riedel Research

David Riedel

Founder

Independent equity research on GEM Markets

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Thematic (Sector/Industry)

<p>RRG Internet Consumer Activity Monitors (ICAMs) and News Flow - Testing the Ability to Identify Media Bias</p><ul><li>People tend to adjust their answers in telephone surveys according to what they think the surveyor expects to hear and what they have observed in the media. When searching or shopping anonymously online this ‘media bias’ is not as strong.</li><li>We believe that a strong global negative media bias is tainting the results of telephone surveys, holding down measures of consumer sentiment and confusing policy makers.</li><li>We have long believed that large divergences between the RRG Asia (Internet Consumer Activity Monitor) ICAM Index and the RRG Global Consumer Sentiment Index (GCSI) are driven by media bias.</li><li>In this report we put this theory to the test. If there is in fact a ‘negative media bias’ we would expect to see it in the actual news flow. To do this we create a ‘News Flow Monitor’ which provides an indication into the sentiment of the news flow each month.</li><li>Results from our News Flow Monitor highlight the stark change in news flow sentiment seen since the global financial crisis. Interestingly the News Flow Monitor has recently become extremely volatile.  Heightened volatility seen in news flow sentiment is very telling of the current global economic environment.</li></ul>

RRG Internet Consumer Activity Monitors (ICAMs) and News Flow - Testing the Ability to Identify Media BiasPeople tend to adjust their answers in telephone surveys according to what they think the surveyor expects to hear and what they have observed in the media. When searching or shopping anonymously online this ‘media bias’ is not as strong.We believe that a strong global negative media bias is tainting the results of telephone surveys, holding down measures of consumer sentiment and confusing policy makers.We have long believed that large divergences between the RRG Asia (Internet Consumer Activity Monitor) ICAM Index and the RRG Global Consumer Sentiment Index (GCSI) are driven by media bias.In this report we put this theory to the test. If there is in fact a ‘negative media bias’ we would expect to see it in the actual news flow. To do this we create a ‘News Flow Monitor’ which provides an indication into the sentiment of the news flow each month.Results from our News Flow Monitor highlight the stark change in news flow sentiment seen since the global financial crisis. Interestingly the News Flow Monitor has recently become extremely volatile.  Heightened volatility seen in news flow sentiment is very telling of the current global economic environment.

RRG Proprietary Measure Uses Online Activity to Measure Consumer Sentiment in Asia

Shiseido Company, Limited manufactures cosmetics. The Company develops, produces, and distributes toners, masks, face creams, sun creams, and more. Shiseido also conducts beauty drinks, beauty salons, and other businesses.

Kao Corporation is a manufacturer of household and chemical products. The company produces cosmetics, laundry and cleaning products, hygiene products, fatty chemicals, edible oils, and specialty chemicals.

KOSE Corporation manufactures, retails, and exports cosmetics including make up, skin care, and hair care products.  The Company sells its products in Hong Kong, China, Singapore, and Malaysia.

Kao Corporation is a manufacturer of household and chemical products. The Company produces cosmetics, laundry and cleaning products, hygiene, fatty chemicals, edible oils, and specialty chemicals.

POLA ORBIS HOLDINGS INC. develops, manufactures and markets cosmetic products, centering in skincare  products. Under its multi-brand strategy, the Company holds nine cosmetic brands including POLA, prestige skincare brand, ORBIS, oil-free skincare brand, H2O PLUS and Jurlique.

KOBAYASHI PHARMACEUTICAL CO., LTD. manufactures and wholesales pharmaceuticals and medical equipment.  The Company also develops and manufactures fragrances, deodorant, sanitary products, and ointment for stiff shoulders, as well as exports to Southeast Asia and the US.

FANCL CORPORATION produces and sells additive-free skin care cosmetics for both women and men.  The Company's products include cleansing creams, hair care goods such as shampoos and conditioners, and facial make up products.  Fancl also makes and distributes dietary supplements including royal jelly and various tablets with extracted essence from mushrooms, garlic, ginseng, and soy beans.

Rizap Group Inc provides low calorie foods including soy milk cookies, diet drinks, and supplements.  The Company sells its products through mail order.

Noevir Holdings Co., Ltd. manufactures and sells a variety of cosmetic products. The Company's products include skin care and make-up.  Noevir also manufactures and sells medicines, nutritional supplements and apparel.

Milbon Co., Ltd. manufactures hair care products for beauty salons.  The Company produces chemicals for permanents, hair coloring, shampoos, rinses, and hair growth stimulant products.

Dabur India Ltd. manufactures soaps, detergents, hair oils, tooth powders, antacids and processed foods. The Company sells its products worldwide.

Colgate-Palmolive (India) Ltd. manufactures consumer products in the oral care and body care area. The Company's products include soaps, cosmetics, toilet preparations, toothpaste, toothbrushes, shaving brushes, and glycerin.

Coty Inc. manufactures and distributes beauty products. The Company offers fragrances, color cosmetics, hygiene, sun care, and skin treatment products. Coty supplies its products to department stores, specialty retailers, mass-market retailers, and duty free shops in airports worldwide.

Marico Limited manufactures consumer products and services in the beauty and wellness space. The Company is known for its presence in the following categories: Coconut Oil, Hair Oils, Anti-lice Treatment, Premium Refined Edible Oils and Fabric Care. Marico Limited is present in the Skin Care Services segment through Kaya Skin Clinics.

Amorepacific Corporation develops, manufactures, and exports skin care, make-up, and fragrance products. The Company also produces and markets personal care and health-related products, such as shampoos, soaps, toothpastes, and health teas.

e.l.f. Beauty, Inc. operates as a cosmetic company. The Company offers beauty products for eyes, lips, and face. e.l.f. Beauty provides eyeliners, lipsticks, lip care and brushes, powder, and skin care products.

Godrej Consumer Products Limited manufactures personal care, hair care, household care and fabric care products. The Company's products include toilet soaps, cosmetics, shaving creams, talcum powder, household cleaners and fabric detergents.

Procter & Gamble Hygiene and Healthcare Limited manufactures personal & beauty care and healthcare products. The Company's products include menthol, dementholised peppermint oil, cosmetics, personal care products, toilet preparations, soaps and detergents.

Procter & Gamble Hygiene and Healthcare (PG IN)

Proya Cosmetics Co., Ltd. operates as a cosmetics products manufacturing company. The Company researches and markets skin care products, make up, body wash, and other related products. Proya Cosmetics markets its products throughout China.

Hengan International Group Company Limited, through its subsidiaries, manufactures and sells personal hygiene products such as sanitary napkins and disposable baby diapers in China.  The Company's products are sold under the Anerle brand name.

Shiseido Company, Limited manufactures cosmetic and toiletry products. The Company offers an array of makeup and skin-care products, toiletries, beauty salon, pharmaceuticals, foodstuffs, and fine chemicals.

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Shiseido Company (4911 JP)

RRG Proprietary Measure Uses Online Activity to Measure Consumer Sentiment in Asia

RRG Internet Consumer Activity Monitors (ICAMs) and News Flow - Testing the Ability to Identify Media Bias People tend to adjust their answers in...

David Riedel

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