Defining Social Commerce in Southeast Asia, Cube Asia

Sarabjit Singh

Defining Social Commerce in Southeast Asia

Cube Asia

We offer granular market data and insights for online retail in Southeast Asia, helping brands and retail companies drive profitable growth. 

Why the Cube?
3 dimensions of granularity to help you get deep into the 1) geographies, 2) categories, and 3) types of data and insights you need for your business.

The Cube is a big-data machine that is continuously listening to public data sources and primary research, and triangulating across thousands of data points using probabilistic modeling to produce an accurate and granular picture of Southeast Asia’s online retail landscape.

Thematic (Sector/Industry)

<ul><li>Social platforms and e-commerce platforms used to exist in a symbiosis where the former harnessed consumers’ attention and the latter offered goods for sale, and where ad dollars traded hands in between.</li><li>The rise of Social Commerce has disrupted that status quo forever, with both types of platforms making moves to better delight consumers while capturing a greater share of the economic value.</li><li>While still in its early days, this archetype of Social Commerce is already proving consequential to Southeast Asia’s e-commerce landscape and forcing brands and retail companies to reconsider their online channel mix</li></ul>

Social platforms and e-commerce platforms used to exist in a symbiosis where the former harnessed consumers’ attention and the latter offered goods for sale, and where ad dollars traded hands in between.The rise of Social Commerce has disrupted that status quo forever, with both types of platforms making moves to better delight consumers while capturing a greater share of the economic value.While still in its early days, this archetype of Social Commerce is already proving consequential to Southeast Asia’s e-commerce landscape and forcing brands and retail companies to reconsider their online channel mix

Social Platform Commerce in Southeast Asia: Basics, Key Dynamics and Opportunities

Private Capital Markets

Webuy Global Ltd operates as a holding company. The Company, through its subsidiaries, offers a community-oriented e-commerce community platform which allows users to share purchase interests with their social network, and gain experience and additional shopping perks in the form of e-vouchers and sales commissions. Webuy Global serves customers in Singapore and Indonesia.

<ul><li>Community group buying is a type of B2C e-commerce where purchases are instigated or influenced not by individual buyers alone, but by reseller agents or a group of fellow consumers</li><li>Community group buying is a 3-5bn USD market in Southeast Asia today; future outlook depends on how well current players will be able to continue to innovate</li><li>In its most basic form, Community group buying is innovating by introducing agents of resellers who can take on the tasks performed by traditional distributors or retailers</li></ul>

Community group buying is a type of B2C e-commerce where purchases are instigated or influenced not by individual buyers alone, but by reseller agents or a group of fellow consumersCommunity group buying is a 3-5bn USD market in Southeast Asia today; future outlook depends on how well current players will be able to continue to innovateIn its most basic form, Community group buying is innovating by introducing agents of resellers who can take on the tasks performed by traditional distributors or retailers

Sarabjit Singh
Defining Social Commerce in Southeast Asia
• Cube Asia

Community Group Buying in Southeast Asia

Community group buying is a type of B2C e-commerce where purchases are instigated or influenced not by individual buyers alone, but by reseller...

Sarabjit Singh

Social Platform Commerce in Southeast Asia: Basics, Key Dynamics and Opportunities

Social platforms and e-commerce platforms used to exist in a symbiosis where the former harnessed consumers’ attention and the latter offered goods...

Sarabjit Singh

Community Group Buying in Southeast Asia

Community group buying is a type of B2C e-commerce where purchases are instigated or influenced not by individual buyers alone, but by reseller...

Sarabjit Singh