Expert on Japan Retail and Consumer Markets, JapanConsuming

Michael Causton

Michael is co-founder and partner at JapanConsuming.

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports and seminars on retail sectors and consumer trends, as well as telephone consulting/meetings with investors. 

All of JapanConsuming's team are bilingual and bi-cultural, and the company's research sources are:

Direct meetings with retailers, wholesalers, distributors, trade body staff, govt., marketing firms, academics etc.
Govt. data
Trade association data
Trade Press across all consumer sectors
Unique Network of buyers/managers/marketing staff at retail, as well as wholesalers and trading firms.
Editors/Journalists at publishing houses and PR/Ad firms.


JapanConsuming was founded by Michael Causton and Roy Larke. 

Michael Causton set up and ran a consumer distribution business in Tokyo for 10 years and developed this into a business responsible for annual imports to Japan of several billion Yen, at the same time building up an inside knowledge of how Japanese distribution works and developing a network of contacts across the industry. Seeing the lack of quality market intelligence on Japanese markets, he co-founded JapanConsuming in 2000. He divides his time between Japan and Europe/US consulting for companies, governments and investors, including providing talks, seminars, and webinars as well as writing reports and books.

Expert on Japan Retail and Consumer Markets

Milleporte Counters Rakuten and Zozo on Luxury Platform

E-Commerce Efficiency Marches on in Japan

Japan E-Commerce Breaks ¥10 Trillion, Set for Major Boost This Year

The Zozo Revival: A New Private Brand of Many Names, Category Expansion, Merchants Return

Mercari – Conditions Remain Strong and Poshmark and ThredUP Listings Could Raise Multiples

Japan Retail Review 2019-20 Part II: A Sector by Sector Review of Winners and Losers

Real Insight on Japanese Consumer Markets

JapanConsuming

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports on retail sectors, seminars on key trends and telephone consulting to investors on trends and retailers.

JapanConsuming was founded by Michael Causton and Roy Larke. 

Equity Bottom-Up

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<p>As reported previously, <a href="https://www.smartkarma.com/entities/zozo-inc" target="_blank" data-smartkarma-citation="entities:18379:1" rel="noopener">ZOZO (3092 JP)'s</a> new plan to create a direct-to-consumer (DtoC) e-commerce platform, and fund the brands sold on it, is much more than just a major fashion retailer piling into the latest trend of exploiting social media influencer followships.</p>
<p>Given the control Zozo will have over the brands, it is, in effect, revisiting its old ambition to launch private brands.</p>
</div><div>
<p>Zozo has now launched 18 of these new brands, all targeting diverse segments with a social influencer or other talent fronting the brand. The model being used is just like a music company promoting diverse musicians and bands, with Zozo very much in control, and could transform Zozo's private brand programme.</p>
<p>Zozo also continues to widen the number of categories sold on Zozo.</p>
</div>


As reported previously, ZOZO (3092 JP)'s new plan to create a direct-to-consumer (DtoC) e-commerce platform, and fund the brands sold on it, is much more than just a major fashion retailer piling into the latest trend of exploiting social media influencer followships.
Given the control Zozo will have over the brands, it is, in effect, revisiting its old ambition to launch private brands.

Zozo has now launched 18 of these new brands, all targeting diverse segments with a social influencer or other talent fronting the brand. The model being used is just like a music company promoting diverse musicians and bands, with Zozo very much in control, and could transform Zozo's private brand programme.
Zozo also continues to widen the number of categories sold on Zozo.


ZOZO Launches 18 New Brands, Adds Golf Section

ZOZO Inc

ZOZO Launches 18 New Brands, Adds Golf Section