Expert on Japan Retail and Consumer Markets, JapanConsuming

Michael Causton

Michael is co-founder and partner at JapanConsuming.

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports and seminars on retail sectors and consumer trends, as well as telephone consulting/meetings with investors. 

All of JapanConsuming's team are bilingual and bi-cultural, and the company's research sources are:

Direct meetings with retailers, wholesalers, distributors, trade body staff, govt., marketing firms, academics etc.
Govt. data
Trade association data
Trade Press across all consumer sectors
Unique Network of buyers/managers/marketing staff at retail, as well as wholesalers and trading firms.
Editors/Journalists at publishing houses and PR/Ad firms.


JapanConsuming was founded by Michael Causton and Roy Larke. 

Michael Causton set up and ran a consumer distribution business in Tokyo for 10 years and developed this into a business responsible for annual imports to Japan of several billion Yen, at the same time building up an inside knowledge of how Japanese distribution works and developing a network of contacts across the industry. Seeing the lack of quality market intelligence on Japanese markets, he co-founded JapanConsuming in 2000. He divides his time between Japan and Europe/US consulting for companies, governments and investors, including providing talks, seminars, and webinars as well as writing reports and books.

Expert on Japan Retail and Consumer Markets

2nd Emergency Means New Opportunities for Supermarkets

Department Stores and GMS: A Bit Better than Expected in CY2020

Izumi Focus on Food and Online Should Improve Margins

Donki Leads Food Discounting Boom in Japan

KKR & Rakuten Ignite Online Food Battle with Seiyu Purchase

Yaoko: How to Achieve 29 Straight Years of Profit Growth

Donki in Asia: ‘PPIC’ the New Food Export Club Propelling PPIH to 500 Stores Outside Japan

Real Insight on Japanese Consumer Markets

JapanConsuming

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports on retail sectors, seminars on key trends and telephone consulting to investors on trends and retailers.

JapanConsuming was founded by Michael Causton and Roy Larke. 

Equity Bottom-Up

<a href="https://www.smartkarma.com/entities/yaoko-co-ltd" target="_blank" data-smartkarma-citation="entities:1419:1" rel="noopener">Yaoko Co Ltd (8279 JP)</a> will again post record revenues and profit for FY2020 to March next year, but the top supermarket is worried that FY2021 will see a reversal of its fortunes.A boom in fresh food retailing is one of the few positives to emerge out of the Covid crisis, but with no end in sight, shoppers are beginning to stay away.It is one of the few supermarkets with the financial strength to weather an extended downturn, but even Yaoko is preparing for harder times.Despite good financial performance so far this year, Yaoko’s caution is typical of the company and one reason why it leads the sector on so many measures. It has a breakeven point ratio of 84.9%, meaning that it can afford to see sales drop as much as 15.1% before it falls into the red in relation to operating costs.

Yaoko Co Ltd (8279 JP) will again post record revenues and profit for FY2020 to March next year, but the top supermarket is worried that FY2021 will see a reversal of its fortunes.A boom in fresh food retailing is one of the few positives to emerge out of the Covid crisis, but with no end in sight, shoppers are beginning to stay away.It is one of the few supermarkets with the financial strength to weather an extended downturn, but even Yaoko is preparing for harder times.Despite good financial performance so far this year, Yaoko’s caution is typical of the company and one reason why it leads the sector on so many measures. It has a breakeven point ratio of 84.9%, meaning that it can afford to see sales drop as much as 15.1% before it falls into the red in relation to operating costs.

Yaoko: A Difficult 2021 Coming for Japanese Supermarkets