bullish

ByteDance

The best is yet to come: TikTok Shop’s pivotal 2024, and what’s in store for 2025

13 Views24 Feb 2025 12:00
SUMMARY
  • 2024 was a defining year for TikTok Shop, TikTok’s global e-commerce unit.
  • It had to balance continued growth in its early winner markets in Southeast Asia with breaking through in the West, all while navigating a complex regulatory battle in the United States.
  • A constant flurry of rumours, news, market launch changes, and publications of differing data points made it challenging to assess TikTok Shop’s true performance throughout the year.
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Simon Torring
Co-founder of Cube Asia
Cube Asia
Consumer DiscretionaryEquitiesThematic (Sector/Industry)
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