China growth and global non-US Internet equities

Blue Lotus Research Institute

Blue Lotus Research is a Hong Kong Type 4 Licensed investment advisory firm focusing on Chinese growth equities and global non-US Internet equities

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China/Asia TMT

Shawn Yang

Equity Bottom-Up

<ul>
<li>Recently, there has been an increase in discussions about Wechat Video Accounts (known as "ShiPinHao") on local Chinese media and social networks. </li>
<li>Overall, merchants acknowledge the potential of Video Accounts and are willing to give it a try, but the results vary significantly among different businesses.</li>
<li>We expect that Wechat Video Account will remain to have a high speed growth in the next several quarters, but the market expectation is also high.</li>
</ul>


Recently, there has been an increase in discussions about Wechat Video Accounts (known as "ShiPinHao") on local Chinese media and social networks. 
Overall, merchants acknowledge the potential of Video Accounts and are willing to give it a try, but the results vary significantly among different businesses.
We expect that Wechat Video Account will remain to have a high speed growth in the next several quarters, but the market expectation is also high.


Tencent/700.HK: Pros and Cons of Wechat Video Accounts, a Summary of On-The-Ground Discussions