Making sense of the Global Market, Euromonitor International Ltd.

Yu Mitsuhashi

Making sense of the Global Market

Euromonitor International Ltd.

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Thematic (Sector/Industry)

France Beverages / Thematic (Sector/Industry)

<ul><li>Sales of beer registered total volume growth of 3% to reach 2.1 billion litres in 2017.</li><li>The category widened its consumer base within both non alcoholic beer and flavoured/mixed lager, while connoisseurs switched towards craft dark beer.</li><li><strong>Up 14% in 2017, non alcoholic beer</strong> posts the strongest total volume growth.</li><li>Added value forged ahead, thanks to consumers’ trading up to premium lager, ales and flavoured/mixed lager.</li><li>With one third of total volume sales, Heineken Entreprise extended its lead over Brasseries Kronenbourg and InBev France in 2017.</li><li>Beer is expected to record a CAGR of 2% in total volume terms over the forecast period.</li></ul>

Sales of beer registered total volume growth of 3% to reach 2.1 billion litres in 2017.The category widened its consumer base within both non alcoholic beer and flavoured/mixed lager, while connoisseurs switched towards craft dark beer.Up 14% in 2017, non alcoholic beer posts the strongest total volume growth.Added value forged ahead, thanks to consumers’ trading up to premium lager, ales and flavoured/mixed lager.With one third of total volume sales, Heineken Entreprise extended its lead over Brasseries Kronenbourg and InBev France in 2017.Beer is expected to record a CAGR of 2% in total volume terms over the forecast period.

Sector Capsule: Beer in France