Sector Capsule: Smokeless Tobacco and Vapour Products in Malaysia

Making sense of the Global Market, Euromonitor International Ltd.

Yu Mitsuhashi

Making sense of the Global Market

Euromonitor International Ltd.

We are a global market research company focused on industries, countries, economies and consumers worldwide. Our cross-country comparable research helps your organisation identify opportunities and develop growth strategies in countries and regions across the globe. With offices around the world, 1,200 analysts in 100 countries and market research on every key trend and driver, we give you powerful access to the real story behind consumer change.

Thematic (Sector/Industry)

Denmark Beverages / Thematic (Sector/Industry)

<figure class="editor-figure mceNonEditable"><img src="https://static-prod.smartkarma.com/images/media/000/025/825/original/AD17-Datagraphics_636300281073745538.png?1494467854" class="editor-image img-responsive" data-smartkarma-image-id="25825"></figure><p>Remaining in negative territory for the second year running, the global alcoholic drinks market declined 0.2% in 2016. A basically stagnant top line growth figure is, however, a marked improvement on the bleak performance of the previous year – primarily a result of considerably reduced rates of decline in China and Eastern Europe. Further market consolidation took place in 2016, with leader A-B InBev seeing its share of alcoholic drinks rise to 21.5%, mainly through the SABMiller acquisition. .</p>

Remaining in negative territory for the second year running, the global alcoholic drinks market declined 0.2% in 2016. A basically stagnant top line growth figure is, however, a marked improvement on the bleak performance of the previous year – primarily a result of considerably reduced rates of decline in China and Eastern Europe. Further market consolidation took place in 2016, with leader A-B InBev seeing its share of alcoholic drinks rise to 21.5%, mainly through the SABMiller acquisition. .

Alcoholic Drinks 2017: The Big Picture