Making sense of the Global Market, Euromonitor International Ltd.

Yu Mitsuhashi

Making sense of the Global Market

Euromonitor International Ltd.

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Thematic (Sector/Industry)

Taiwan Beverages / Thematic (Sector/Industry)

<ul><li>Total volume sales of beer increase by 3% in 2016, to reach 534 million litres</li></ul><ul><li>Younger consumers are playing an increasingly important role in beer</li></ul><ul><li>Lager posts the fastest growth, rising by 3% in total volume terms in 2016</li></ul><ul><li>The average unit price sees little change, as players continue to discount during peak beer-drinking seasons</li></ul><ul><li>Taiwan Tobacco &amp; Liquor Corp remains the leader in beer in 2016, despite a weakening position due to the strong competition</li></ul><ul><li>Total volume sales are anticipated to increase by a CAGR of 1% in the forecast period, to reach 570 million litres</li></ul>

Total volume sales of beer increase by 3% in 2016, to reach 534 million litresYounger consumers are playing an increasingly important role in beerLager posts the fastest growth, rising by 3% in total volume terms in 2016The average unit price sees little change, as players continue to discount during peak beer-drinking seasonsTaiwan Tobacco &amp; Liquor Corp remains the leader in beer in 2016, despite a weakening position due to the strong competitionTotal volume sales are anticipated to increase by a CAGR of 1% in the forecast period, to reach 570 million litres

Sector Briefing: Beer in Taiwan