EqualOcean

EqualOcean is an investment research firm and information service provider focusing on China's Technology, Automotive and Consumer Internet sectors. With unique research and due diligence methodology, we provide tailored insights into a wide range of industries and companies, empowering our clients' value-added decisions.

Founded in 2014, EqualOcean is headquartered in Beijing and has offices in Shanghai, Shenzhen and New York.

Research from EqualOcean, EqualOcean

Research from EqualOcean

Independent Insight Provider

Thematic (Sector/Industry)

China Consumer discretionary / Thematic (Sector/Industry)

<ul><li>The silver market will be the next blue ocean for the consumer goods market in China.</li><li>Redefining the seniors - Seniors in China are actually not yet 'old.'</li><li>Silver netizens - According to the China Internet Network Information Center (CINIC) that by end of June 2021, netizens over 50 years old accounted for 28% of the total number, reported 283 million.</li></ul>

The silver market will be the next blue ocean for the consumer goods market in China.Redefining the seniors - Seniors in China are actually not yet 'old.'Silver netizens - According to the China Internet Network Information Center (CINIC) that by end of June 2021, netizens over 50 years old accounted for 28% of the total number, reported 283 million.

Revealing the Hidden 'Silver Consumption' in China