Expert on Japan Retail and Consumer Markets, JapanConsuming

Michael Causton

Michael is co-founder and partner at JapanConsuming.

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports and seminars on retail sectors and consumer trends, as well as telephone consulting/meetings with investors. 

All of JapanConsuming's team are bilingual and bi-cultural, and the company's research sources are:

Direct meetings with retailers, wholesalers, distributors, trade body staff, govt., marketing firms, academics etc.
Govt. data
Trade association data
Trade Press across all consumer sectors
Unique Network of buyers/managers/marketing staff at retail, as well as wholesalers and trading firms.
Editors/Journalists at publishing houses and PR/Ad firms.


JapanConsuming was founded by Michael Causton and Roy Larke. 

Michael Causton set up and ran a consumer distribution business in Tokyo for 10 years and developed this into a business responsible for annual imports to Japan of several billion Yen, at the same time building up an inside knowledge of how Japanese distribution works and developing a network of contacts across the industry. Seeing the lack of quality market intelligence on Japanese markets, he co-founded JapanConsuming in 2000. He divides his time between Japan and Europe/US consulting for companies, governments and investors, including providing talks, seminars, and webinars as well as writing reports and books.

Expert on Japan Retail and Consumer Markets

Oisix Buys into Dean & Deluca Japan, Ties with NTT Docomo

TOPIX Inclusion: Oisix Ra Daichi (3182 JP)

Oisix Ra Daichi: The Fastest Online Grocery Shopping

Real Insight on Japanese Consumer Markets

JapanConsuming

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports on retail sectors, seminars on key trends and telephone consulting to investors on trends and retailers.

JapanConsuming was founded by Michael Causton and Roy Larke. 

Equity Bottom-Up

It’s not easy selling food online, and the pickiness of Japanese consumers makes it doubly difficult. Now, by adapting the growing meal-kit category into something very Japanese and simple to use, Japan might well have found a way to crack this particular problem.
Right now, <a href="https://www.smartkarma.com/entities/10145" target="_blank" data-smartkarma-citation="entities:10145:1">Oisix (3182 JP)</a> is the meal-kit king, and more and more retailers have realised the potential and are quickly adopting this new product to sell online, giving Oisix new channels to sell through including the leader in online fresh food delivery, Amazon.
The market for meal kits in Japan is growing fast thanks to higher rates of female participation the workforce, the growth in single person households, and the simple fact that meal kits offer convenience without sacrificing quality or being unhealthy. While more competitors are emerging, we think they will just help to grow the market, and Oisix is going to be a leader in what is likely to be a key staple of the fast-growing online food market.

It’s not easy selling food online, and the pickiness of Japanese consumers makes it doubly difficult. Now, by adapting the growing meal-kit category into something very Japanese and simple to use, Japan might well have found a way to crack this particular problem.
Right now, Oisix (3182 JP) is the meal-kit king, and more and more retailers have realised the potential and are quickly adopting this new product to sell online, giving Oisix new channels to sell through including the leader in online fresh food delivery, Amazon.
The market for meal kits in Japan is growing fast thanks to higher rates of female participation the workforce, the growth in single person households, and the simple fact that meal kits offer convenience without sacrificing quality or being unhealthy. While more competitors are emerging, we think they will just help to grow the market, and Oisix is going to be a leader in what is likely to be a key staple of the fast-growing online food market.

Oisix: King of the Meal Kit Boom, up 74%, and Plenty of Growth to Come

Oisix ra daichi

Oisix: King of the Meal Kit Boom, up 74%, and Plenty of Growth to Come