Meta 4Q'23 Update

352 Views03 Feb 2024 08:13
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SUMMARY
  • Take a look at the Facebook’s DAU or MAU number for the last time because Meta will stop reporting them from next quarter.
  • Investors usually assume the worst when any important KPI gets deprecated by the company.
  • Thankfully, along with Family “Daily Active People” (DAP), Meta will report YoY changes in ad impressions and average price per ad by region.
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