Expert on Japan Retail and Consumer Markets, JapanConsuming

Michael Causton

Michael is co-founder and partner at JapanConsuming.

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports and seminars on retail sectors and consumer trends, as well as telephone consulting/meetings with investors. 

All of JapanConsuming's team are bilingual and bi-cultural, and the company's research sources are:

Direct meetings with retailers, wholesalers, distributors, trade body staff, govt., marketing firms, academics etc.
Govt. data
Trade association data
Trade Press across all consumer sectors
Unique Network of buyers/managers/marketing staff at retail, as well as wholesalers and trading firms.
Editors/Journalists at publishing houses and PR/Ad firms.


JapanConsuming was founded by Michael Causton and Roy Larke. 

Michael Causton set up and ran a consumer distribution business in Tokyo for 10 years and developed this into a business responsible for annual imports to Japan of several billion Yen, at the same time building up an inside knowledge of how Japanese distribution works and developing a network of contacts across the industry. Seeing the lack of quality market intelligence on Japanese markets, he co-founded JapanConsuming in 2000. He divides his time between Japan and Europe/US consulting for companies, governments and investors, including providing talks, seminars, and webinars as well as writing reports and books.

Expert on Japan Retail and Consumer Markets

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Real Insight on Japanese Consumer Markets

JapanConsuming

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports on retail sectors, seminars on key trends and telephone consulting to investors on trends and retailers.

JapanConsuming was founded by Michael Causton and Roy Larke. 

Thematic (Sector/Industry)

Japan Textiles, apparel and luxury goods / Thematic (Sector/Industry)

As shown in Part I of our review, the apparel and fashion market contracted slightly last year and no single format was immune to the tougher trading environment – even the online channel.
However, retailers with fresh ideas and strong marketing to back them up continue to outperform, a reminder that the Japanese fashion market is perennially dynamic and adapts to new market realities. The winners include <a href="https://www.smartkarma.com/entities/workman-co-ltd" target="_blank" data-smartkarma-citation="entities:8467:1" rel="noopener">Workman Co Ltd (7564 JP),</a><a href="https://www.smartkarma.com/entities/ryohin-keikaku-co-ltd" target="_blank" data-smartkarma-citation="entities:2765:1" rel="noopener">Ryohin Keikaku (7453 JP)</a> and Baycrews.
This is Part II of a 2-part review of Japan's apparel and fashion markets. <a href="https://www.smartkarma.com/insights/japan-fashion-market-review-2019-part-i-a-stable-market-but-tougher-trading-all-round" target="_blank" rel="noopener">Part I of our review is here</a> and has a macro review of retailers by format in 2018-19 as well as sales rankings of the top 100 apparel retailers, market share trends by format and profitability rankings.

As shown in Part I of our review, the apparel and fashion market contracted slightly last year and no single format was immune to the tougher trading environment – even the online channel.
However, retailers with fresh ideas and strong marketing to back them up continue to outperform, a reminder that the Japanese fashion market is perennially dynamic and adapts to new market realities. The winners include Workman Co Ltd (7564 JP),Ryohin Keikaku (7453 JP) and Baycrews.
This is Part II of a 2-part review of Japan's apparel and fashion markets. Part I of our review is here and has a macro review of retailers by format in 2018-19 as well as sales rankings of the top 100 apparel retailers, market share trends by format and profitability rankings.

Japan Fashion Market Review 2019 Part II: Winners & Losers and Key Business Trends