bullish

Muji: A ¥3 Trillion Brand by 2030?

Michael has highlighted this Insight as a Top Pick
250 Views08 Sep 2021 22:29
Muji has confounded critics in the last decade by finding new growth domestically despite perceived saturation. Now it wants to increase sales 6-fold. Serious plan or pipe dream? A bit of both.
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Michael Causton
Expert on Japan Retail and Consumer Markets
JapanConsuming
JapanConsumer Discretionary & Consumer StaplesMulti-AssetThematic (Sector/Industry)Equity Bottom-Up
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