bearish
Elon Musk's Latest X-Ceptionally Bad Idea
Vicki has highlighted this Insight as a Top Pick
454 Views27 Jul 2023 10:19
Musk has killed Twitter's last and greatest value—its strong, globally recognized brand worth as much as $20 billion—by renaming it X. As in, fill in whatever the heck it is now.
Boomeranged on Mon, 31 Jul 2023 05:31
Elon Musk's latest boneheaded move is to dump the Twitter brand, worth as much as $20 billion, to name it "X" after his his longtime vanity project. The trouble is, if X can mean anything or everything, it effectively means nothing—exactly the wrong idea for a global brand.
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