bearish

Twitter Inc

Elon Musk's Latest X-Ceptionally Bad Idea

Vicki has highlighted this Insight as a Top Pick
467 Views27 Jul 2023 10:19
Musk has killed Twitter's last and greatest value—its strong, globally recognized brand worth as much as $20 billion—by renaming it X. As in, fill in whatever the heck it is now.
Boomeranged on Mon, 31 Jul 2023 05:31
Elon Musk's latest boneheaded move is to dump the Twitter brand, worth as much as $20 billion, to name it "X" after his his longtime vanity project. The trouble is, if X can mean anything or everything, it effectively means nothing—exactly the wrong idea for a global brand.
SUMMARY
(Sign Up to Access)
Begin exploring Smartkarma's AI-augmented investing intelligence platform with a complimentary Preview Pass to:
  • Unlock research summaries
  • Follow top, independent analysts
  • Receive personalised alerts
  • Access Analytics, Events and more

Join 55,000+ investors, including top global asset managers overseeing $13+ trillion.

Upgrade later to our paid plans for full-access.

or
Already have an account? Sign In Now
Full Insight
(Paid Plans Only, 4-minute read)
Discussions
(Paid Plans Only)
chart-bar
x