Under Armour: Switching to Offense Strategy

Making sense of the Global Market, Euromonitor International Ltd.

Yu Mitsuhashi

Making sense of the Global Market

Euromonitor International Ltd.

We are a global market research company focused on industries, countries, economies and consumers worldwide. Our cross-country comparable research helps your organisation identify opportunities and develop growth strategies in countries and regions across the globe. With offices around the world, 1,200 analysts in 100 countries and market research on every key trend and driver, we give you powerful access to the real story behind consumer change.

Equity Bottom-Up

<figure class="editor-figure mceNonEditable"><img class="editor-image img-responsive" src="https://static-prod.smartkarma.com/images/media/000/017/833/original/Datagraphicadidas_636165460975770055.png?1481765535" data-smartkarma-image-id="17833"></figure><p>Reebok has a history of capturing on gaps in the market before anyone else, for example, its partnership with Crossfit in 2010 proved to be considerably successful as the exercise became wildly popular among fitness fanatics. In a bid for more sustainable growth, the company may seek to become the go-to brand for niche sports activities. Its current alliance with UFC should prove lucrative as combat sports such as kickboxing and MMA gain acceptance and popularity among consumers, encouraged by…</p>

Reebok has a history of capturing on gaps in the market before anyone else, for example, its partnership with Crossfit in 2010 proved to be considerably successful as the exercise became wildly popular among fitness fanatics. In a bid for more sustainable growth, the company may seek to become the go-to brand for niche sports activities. Its current alliance with UFC should prove lucrative as combat sports such as kickboxing and MMA gain acceptance and popularity among consumers, encouraged by…

adidas

Adidas: Is It Worth Keeping Reebok?