Asian Equities Analyst, Logistics & Transport, Tracking Traffic

Daniel Hellberg

Asian Equities Analyst, Logistics & Transport

Tracking Traffic

Focusing on Asian logistics, transportation, and travel companies

Equity Capital Markets

<ul>
<li>Reportedly, SHEN recently shared FY25 targets of US$2 bn Net, "mid-teens" sales growth</li>
<li>SHEIN faces familiar issues in France, where the company has just opened a physical store</li>
<li>The release of new FY25 financial targets suggest SHEIN is progressing towards an IPO </li>
</ul>


Reportedly, SHEN recently shared FY25 targets of US$2 bn Net, "mid-teens" sales growth
SHEIN faces familiar issues in France, where the company has just opened a physical store
The release of new FY25 financial targets suggest SHEIN is progressing towards an IPO 


SHEIN Update: US$2 Bn Net, "Mid-Teens" Revenue Growth Targets Shared | New Challenges in France?

<ul>
<li>SHEIN's US sellers will be able to use Amazon for US fulfillment by end of 2025</li>
<li>SHEIN will open up its Chinese manufacturing capabilities to outside brands</li>
<li>Changes are in response to lost "de minimis" loophole, search for growth drivers</li>
</ul>


SHEIN's US sellers will be able to use Amazon for US fulfillment by end of 2025
SHEIN will open up its Chinese manufacturing capabilities to outside brands
Changes are in response to lost "de minimis" loophole, search for growth drivers


Two Big Changes to SHEIN's Business Model in Response to the End of US "De Minimis" Exemption

<ul>
<li>Postal parcel volume bound for the US fell -81% after exemption ended Aug 29</li>
<li>In many cases, logistics providers unwilling to manage US Customs process</li>
<li>We believe the change undermines US model used by SHEIN, Temu, AliExpress</li>
</ul>


Postal parcel volume bound for the US fell -81% after exemption ended Aug 29
In many cases, logistics providers unwilling to manage US Customs process
We believe the change undermines US model used by SHEIN, Temu, AliExpress


SHEIN / Temu / AliExpress: After US Ended "De Minimis" Exemption, Shipments to US Declined 81%

<ul>
<li>SHEIN is reportedly moving its corporate HQ to China to pave way for HK IPO</li>
<li>US 'de minimis' exemption for all countries ended Aug 29 (China/HK was May 2)</li>
<li>We believe end of US 'de minimis' exemption changed the game for SHEIN</li>
</ul>


SHEIN is reportedly moving its corporate HQ to China to pave way for HK IPO
US 'de minimis' exemption for all countries ended Aug 29 (China/HK was May 2)
We believe end of US 'de minimis' exemption changed the game for SHEIN


SHEIN IPO Update: HQ Shifted (Back) To China | End of US De Minimis Exemption, Everywhere

Equity Bottom-Up

<ul>
<li>Several US customs brokers have been suspended under new, tighter rules</li>
<li>The new rules could make 'de minimis' imports slightly more difficult</li>
<li>Whether it lists in London or NYC, additional rule changes could threaten SHEIN</li>
</ul>


Several US customs brokers have been suspended under new, tighter rules
The new rules could make 'de minimis' imports slightly more difficult
Whether it lists in London or NYC, additional rule changes could threaten SHEIN


SHEIN: Several US Customs Broker Suspensions Tied to Tighter 'de Minimis' Rules

Hong Kong

Zoetop Business Co., Limited, doing business as SHEIN, operates as a fashion e-commerce platform. The Company focuses on women's wear, men's apparel, children's clothes, accessories, shoes, bags, and other fashion items. SHEIN serves clients worldwide.

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SHEIN (1895674D HK)

SHEIN Update: US$2 Bn Net, "Mid-Teens" Revenue Growth Targets Shared | New Challenges in France?

Last week, SHEIN reportedly shared FY25 revenue and net income targets with potential investors, which suggests progress towards an IPO. News out...

Tracking Traffic

Two Big Changes to SHEIN's Business Model in Response to the End of US "De Minimis" Exemption

In recent weeks direct-to-consumer eComm platform SHEIN announced two dramatic changes to its business model. We believe the changes are in...

Tracking Traffic

SHEIN / Temu / AliExpress: After US Ended "De Minimis" Exemption, Shipments to US Declined 81%

The end of the US "de minimis" loophole has already decimated inbound parcel volume. It will also alter the business models used by SHEIN & Temu,...

Tracking Traffic

SHEIN IPO Update: HQ Shifted (Back) To China | End of US De Minimis Exemption, Everywhere

Two pieces of news that could affect SHEIN: 1) the company reportedly will shift its HQ back to China soon to pave the way for a HK IPO; 2) the US...

Tracking Traffic

SHEIN: Several US Customs Broker Suspensions Tied to Tighter 'de Minimis' Rules

US Customs and Border Protection has tightened the rules under which SHEIN and Temu import cheap goods into the US. As a result, six US customs...

Tracking Traffic

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