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ENTITY

YouGov plc (YOU LN)

25
Analysis
Consumer Discretionary • United Kingdom
YouGov plc provides online market research services in the United Kingdom, the United States, Germany, the Nordic countries, the Middle East, France, and Asia Pacific. The company offers quantitative services, such as brand tracking, brand health and equity studies, usage and attitude studies, consumer/market segmentation, concept/pack testing and evaluation, price evaluation, mystery shopping, customer satisfaction, media studies, opinion and social polling, and choice-based conjoint research services; and qualitative research services comprising target audience understanding, category exploration, brand equity and positioning, shopper research/retail strategy, concept development and evaluation, and communications development and evaluation services. It also provides data products, including YouGov BrandIndex, a daily brand perception tracker; YouGov Profiles, a planning and segmentation tool; YouGov Pulse, a real-time online behaviour tracker; and YouGov Reports, which offers market intelligence reports and sector trackers, as well as offers Omnibus that runs surveys to find people?s opinions, attitudes, and behaviors. In addition, the company is involved in the rating agency and software development businesses. YouGov plc was founded in 2000 and is based in London, United Kingdom.
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bullish•YouGov plc
•21 Jul 2020 16:40•Issuer-paid

YouGov - Finger on the pulse

YouGov’s online business model and direct panel relationships give it a clear advantage through lockdown. Both state and commercial interests have...

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bullish•YouGov plc
•24 Mar 2020 16:52•Issuer-paid

YouGov - Online model advantages

YouGov has updated on good H120 figures, with underlying revenue up 15% and adjusted operating margins increasing from 13% to 15% as the mix shifts...

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bullish•YouGov plc
•31 Jan 2020 18:43•Issuer-paid

YouGov - Gaining strength in US and UK

YouGov’s H1 trading update confirms that the group is on track to meet management expectations for the year and our forecasts are unchanged. Data...

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bullish•YouGov plc
•21 Oct 2019 18:46•Issuer-paid

YouGov - Stretch targets exceeded

YouGov’s final results to end July showed strong revenue growth (+10% underlying) and a 200bp increase in operating margins. The continuing drive...

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bullish•YouGov plc
•09 Oct 2018 15:53•Issuer-paid

YouGov - Trading at top end of five-year plan

YouGov has delivered strong results that demonstrate the success of its shift in its business model towards a real-time data analytics business...

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