Making sense of the Global Market, Euromonitor International Ltd.

Yu Mitsuhashi

Making sense of the Global Market

Euromonitor International Ltd.

We are a global market research company focused on industries, countries, economies and consumers worldwide. Our cross-country comparable research helps your organisation identify opportunities and develop growth strategies in countries and regions across the globe. With offices around the world, 1,200 analysts in 100 countries and market research on every key trend and driver, we give you powerful access to the real story behind consumer change.

Equity Bottom-Up

<figure class="editor-figure mceNonEditable"><img class="editor-image img-responsive" src="https://static-prod.smartkarma.com/images/media/000/017/833/original/Datagraphicadidas_636165460975770055.png?1481765535" data-smartkarma-image-id="17833"></figure><p>Reebok has a history of capturing on gaps in the market before anyone else, for example, its partnership with Crossfit in 2010 proved to be considerably successful as the exercise became wildly popular among fitness fanatics. In a bid for more sustainable growth, the company may seek to become the go-to brand for niche sports activities. Its current alliance with UFC should prove lucrative as combat sports such as kickboxing and MMA gain acceptance and popularity among consumers, encouraged by…</p>

Reebok has a history of capturing on gaps in the market before anyone else, for example, its partnership with Crossfit in 2010 proved to be considerably successful as the exercise became wildly popular among fitness fanatics. In a bid for more sustainable growth, the company may seek to become the go-to brand for niche sports activities. Its current alliance with UFC should prove lucrative as combat sports such as kickboxing and MMA gain acceptance and popularity among consumers, encouraged by…

CHINA - Healthcare, Steel, Autos, Education, Research From Beijing

Scott Laprise/ 乐天虎

CHINA - Healthcare, Steel, Autos, Education

Thematic (Sector/Industry)

<p>Local Weibo explodes on obscenities by a foreigner</p><ul><li>Senior manager believed to have yelled obscenities at a local Chinese.</li><li>The story became a top social media story with over 13 million views.</li><li>The company has said it has removed the employee from his position in China.</li><li>Mercedes Benz business continues to grow well in China on the back of strong car sales.</li><li>We expect little impact due to this incidence due to the swift measures by the company.</li></ul>

Local Weibo explodes on obscenities by a foreignerSenior manager believed to have yelled obscenities at a local Chinese.The story became a top social media story with over 13 million views.The company has said it has removed the employee from his position in China.Mercedes Benz business continues to grow well in China on the back of strong car sales.We expect little impact due to this incidence due to the swift measures by the company.

Germany

Puma SE designs, manufactures, and sells sporting goods and apparels. The Company produces running, tennis, training, and basketball shoes, as well as t-shirts and accessories. Puma serves customers worldwide.

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Puma (PUM GR)

Adidas: Is It Worth Keeping Reebok?

Reebok has a history of capturing on gaps in the market before anyone else, for example, its partnership with Crossfit in 2010 proved to be...

Euromonitor International Ltd.

Mercedes Benz Dodges a Bullet

Local Weibo explodes on obscenities by a foreigner Senior manager believed to have yelled obscenities at a local Chinese. The story became a top...

Scott Laprise/ 乐天虎

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52-week Range

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