Consumer Analyst / Channel Surveillance Specialist, Trudence Capital Advisors

Pranav Bhavsar

Consumer Analyst / Channel Surveillance Specialist

Trudence Capital Advisors

Trudence Capital Advisors Private Limited is a SEBI-registered Research Analyst, holding SEBI registration number INH000015747. Our firm is dedicated to providing independent and unbiased research on Indian mid to large-cap companies. Trudence Capital is known for its counter-consensus views, with a focus on forensic research and on-ground primary investigations. Our research approach is thorough, involving detailed analysis of accounting practices and governance, alongside extensive channel checks.

Independent & Unbiased Research

Private Capital Markets

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<li>
<a href="https://www.smartkarma.com/entities/pepperfry-private-limited" target="_blank" data-smartkarma-citation="entities:36119:1" rel="noopener">Pepperfry (0096696D IN)</a> is one of the largest furniture and home decor marketplaces in India. Recently also started offering appliances to serve as a one-stop home shop. </li>
<li>Our channels indicate higher AOVs and different customers compared to Swedish giant IKEA. Marketplaces like Pepperfry solve the problem of discovery for customers looking for furniture in a new location. </li>
<li>The WFH tailwind is fading away. With revenues declining, profitability is distant, and with the financial position that is yet to improve caution is warranted.  </li>
</ul>



Pepperfry (0096696D IN) is one of the largest furniture and home decor marketplaces in India. Recently also started offering appliances to serve as a one-stop home shop. 
Our channels indicate higher AOVs and different customers compared to Swedish giant IKEA. Marketplaces like Pepperfry solve the problem of discovery for customers looking for furniture in a new location. 
The WFH tailwind is fading away. With revenues declining, profitability is distant, and with the financial position that is yet to improve caution is warranted.  


Pepperfry Tearsheet - Banking on Discovery

India

Pepperfry Private Limited operates as a specialty online retailer. The Company offers furniture, sofas, recliners, storage, beds, mattresses, dining, bar, wall accents, decor, and lighting products. Pepperfry serves clients in India.

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Pepperfry Tearsheet - Banking on Discovery

India Unicorn Series: We profile Pepperfry, the furniture and home decor marketplace. While organised retailers have a discovery tailwind,...

Pranav Bhavsar