Asian Equities Analyst, Logistics & Transport, Tracking Traffic

Daniel Hellberg

Asian Equities Analyst, Logistics & Transport

Equity Capital Markets

Blue Apron Holdings  / Equity Capital Markets

<h2>Introduction: Hello, HelloFresh</h2><p>Berlin-based meal-kit company HelloFresh plans to list in Frankfurt soon, and hopes to raise as much as 300 mn Euros in the process. The company sells its meal kits via subscription in seven European countries, Australia, Canada, and the US. As such it competes with <a href="https://www.smartkarma.com/entities/24175" target="_blank" data-smartkarma-citation="entities:24175:1">Blue Apron Holdings, Inc. (APRN US)</a>, which is based in New York and sells meal kits only within the US. </p><p>This note is a brief introduction to <a href="https://www.smartkarma.com/entities/20226" target="_blank" data-smartkarma-citation="entities:20226:1">Rocket Internet Se (RKET GR)</a>-backed HelloFresh that compares…</p>

Introduction: Hello, HelloFreshBerlin-based meal-kit company HelloFresh plans to list in Frankfurt soon, and hopes to raise as much as 300 mn Euros in the process. The company sells its meal kits via subscription in seven European countries, Australia, Canada, and the US. As such it competes with Blue Apron Holdings, Inc. (APRN US), which is based in New York and sells meal kits only within the US. This note is a brief introduction to Rocket Internet Se (RKET GR)-backed HelloFresh that compares…

Hello, HelloFresh: German Meal-Kit Firm's Flexible, Asset-Light Model Bests Blue Apron's Approach

Equity Bottom-Up

<p>Although it has nothing to do with Asia, we began looking at <a href="https://www.smartkarma.com/entities/24175" target="_blank" data-smartkarma-citation="entities:24175:1">Blue Apron Holdings, Inc. (APRN US)</a> ahead of its late June IPO because the company is part of a renewed effort among startups (and some established players) to extend retail e-commerce to the grocery segment, in both the US and SE Asia. Together with <a href="https://www.smartkarma.com/profiles/803" target="_blank" data-smartkarma-citation="accounts:803">Valerie Law, CFA</a> we examined these efforts in our January 2017 notes <a href="https://www.smartkarma.com/insights/then-now-online-grocery-delivery-in-the-us-se-asia-part-1-of-2" target="_blank" data-smartkarma-citation="insights:8218">Then &amp; Now: Online Grocery Delivery in the US &amp; SE Asia (Part 1 of 2)</a> and <a href="https://www.smartkarma.com/insights/then-now-online-grocery-delivery-in-the-us-se-asia-part-2-of-2" target="_blank" data-smartkarma-citation="insights:8281">Then &amp; Now: Online Grocery Delivery in the US</a>…</p>

Although it has nothing to do with Asia, we began looking at Blue Apron Holdings, Inc. (APRN US) ahead of its late June IPO because the company is part of a renewed effort among startups (and some established players) to extend retail e-commerce to the grocery segment, in both the US and SE Asia. Together with Valerie Law, CFA we examined these efforts in our January 2017 notes Then &amp; Now: Online Grocery Delivery in the US &amp; SE Asia (Part 1 of 2) and Then &amp; Now: Online Grocery Delivery in the US…

Blue Apron Reports Maiden Quarterly Results, Shares Dive 17.6%, Investors Get Indigestion

United States

GrubHub, Inc. operates an online and mobile platform for restaurant pick-up and delivery orders. The Company's platform assists diners in searching for local restaurant, tracking the order and re-order for convenience. The Company operates within the United States and the United Kingdom.

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Grubhub Inc (GRUB US)

Hello, HelloFresh: German Meal-Kit Firm's Flexible, Asset-Light Model Bests Blue Apron's Approach

Introduction: Hello, HelloFreshBerlin-based meal-kit company HelloFresh plans to list in Frankfurt soon, and hopes to raise as much as 300 mn Euros...

Daniel Hellberg

Blue Apron Reports Maiden Quarterly Results, Shares Dive 17.6%, Investors Get Indigestion

Although it has nothing to do with Asia, we began looking at Blue Apron Holdings, Inc. (APRN US) ahead of its late June IPO because the company...

Daniel Hellberg

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