ENTITY

Ebiquity plc (EBQ LN)

Analysis

Consumer Discretionary • United Kingdom

Ebiquity plc, through its subsidiaries, provides independent data-driven insights to media and marketing community worldwide. It operates through three segments: Media Value Measurement, Market Intelligence, and Marketing Performance Optimization. The company offers media value measurement services, including media auditing and benchmarking, cost savings and guarantee tracking, digital performance measurement, media strategy consulting, financial compliance and associated services, media strategy consulting, agency process review, and media training services, as well as pitch management, contracting, and compliance services. It also provides market intelligence services, such as advertising intelligence, communications insight, social media analysis, advertising compliance, media analysis, and market and stakeholder research services, as well as advertising monitoring, reputation management, and research/insight services. In addition, the company offers market performance optimization services, including marketing and business driver tracking, marketing ROI and effectiveness services, and multi-channel analytics; and Ad verification and vouching services. The company was formerly known as Thomson Intermedia Plc. Ebiquity plc was founded in 1997 and is headquartered in London, the United Kingdom.

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