Conviviality Plc, together with its subsidiaries, engages in the wholesale and retail distribution of beers, wines, spirits, tobacco, grocery, and confectionery to on-trade and off-trade markets in the United Kingdom. The company operates through three divisions: Conviviality Retail, Conviviality Direct, and Conviviality Trading. It is also involved in the franchising operations. The company operates 716 retail stores under the Bargain Booze, Bargain Booze Select Convenience, and Wine Rack brands, as well as has 656 franchisees stores. It serves pubs, restaurants, hotels, nightclubs, and festivals and sporting events. The company was formerly known as Conviviality Retail Plc and changed its name to Conviviality Plc. Conviviality Plc was incorporated in 2005 and is based in Crewe, the United Kingdom.