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Equity Bottom-Up

<ul><li>Like many global steelmakers, BlueScope has struggled since the global financial crisis.</li><li>The company avoided diversifying into mining via top-of-the-cycle acquisitions, but BlueScope still faces stiff headwinds.</li><li>Debt-fueled acquisitions leading into the global financial crisis forced equity raisings, increasing the number of shares on issue more than four times, and some asset sales.</li><li>With the balance sheet repaired in 2013, the company is on a much firmer financial footing.</li><li>However, BlueScope lacks meaningful cost advantage and we don't believe the company's painted and coated steel, and pre-engineered building brands are moat worthy.</li><li>While improvement is likely from the horrendous 2009 to 2013 base, this already appears priced in. Competitive pressures in steelmaking mean BlueScope is unlikely to earn its cost of capital long term.</li></ul><p>Analysts: Mathew Hodge &amp; Mark Taylor</p><p>Full report below the fold....</p>

Like many global steelmakers, BlueScope has struggled since the global financial crisis.The company avoided diversifying into mining via top-of-the-cycle acquisitions, but BlueScope still faces stiff headwinds.Debt-fueled acquisitions leading into the global financial crisis forced equity raisings, increasing the number of shares on issue more than four times, and some asset sales.With the balance sheet repaired in 2013, the company is on a much firmer financial footing.However, BlueScope lacks meaningful cost advantage and we don't believe the company's painted and coated steel, and pre-engineered building brands are moat worthy.While improvement is likely from the horrendous 2009 to 2013 base, this already appears priced in. Competitive pressures in steelmaking mean BlueScope is unlikely to earn its cost of capital long term.Analysts: Mathew Hodge &amp; Mark TaylorFull report below the fold....

With the balance sheet repaired, BlueScope is stabilised, but significant optimism is priced in.

Taiwan

China Steel Corporation manufactures and markets a variety of steel products. The main products are hot rolled coils and sheets, cold rolled coils and sheets, wire rods, steel plates, and steel bars.

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China Steel (2002 TT)

With the balance sheet repaired, BlueScope is stabilised, but significant optimism is priced in.

Like many global steelmakers, BlueScope has struggled since the global financial crisis. The company avoided diversifying into mining via...

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