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Analyst

Steve

Equity Bottom-Up

<ul>
<li>Late last night (near mid-night), <a href="https://www.smartkarma.com/entities/kweichow-moutai-co-ltd-a" target="_blank" data-smartkarma-citation="entities:1553:1" rel="noopener">Kweichow Moutai (600519 CH)</a> shocked the market by announcing a direct price hike on its main Feitian 53 degree product by an average of 20%. </li>
<li>The market had no expectation of such price hike as it was widely perceived that Moutai could not directly increase the ex-factory price due to regulatory pressures. </li>
<li>Moutai's Feitian ex-factory price is the key price leader for pretty much all other major Baijiu brand, directly benefiting <a href="https://www.smartkarma.com/entities/zjld-group-inc" target="_blank" data-smartkarma-citation="entities:36734:1" rel="noopener">ZJLD Group (6979 HK)</a>.</li>
</ul>


Late last night (near mid-night), Kweichow Moutai (600519 CH) shocked the market by announcing a direct price hike on its main Feitian 53 degree product by an average of 20%. 
The market had no expectation of such price hike as it was widely perceived that Moutai could not directly increase the ex-factory price due to regulatory pressures. 
Moutai's Feitian ex-factory price is the key price leader for pretty much all other major Baijiu brand, directly benefiting ZJLD Group (6979 HK).


ZJLD Group (6979 HK):  Direct Beneficiary Of Moutai Raising Ex-Factory Price