Expert on Japan Retail and Consumer Markets, JapanConsuming

Michael Causton

Michael is co-founder and partner at JapanConsuming.

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports and seminars on retail sectors and consumer trends, as well as telephone consulting/meetings with investors. 

All of JapanConsuming's team are bilingual and bi-cultural, and the company's research sources are:

Direct meetings with retailers, wholesalers, distributors, trade body staff, govt., marketing firms, academics etc.
Govt. data
Trade association data
Trade Press across all consumer sectors
Unique Network of buyers/managers/marketing staff at retail, as well as wholesalers and trading firms.
Editors/Journalists at publishing houses and PR/Ad firms.


JapanConsuming was founded by Michael Causton and Roy Larke. 

Michael Causton set up and ran a consumer distribution business in Tokyo for 10 years and developed this into a business responsible for annual imports to Japan of several billion Yen, at the same time building up an inside knowledge of how Japanese distribution works and developing a network of contacts across the industry. Seeing the lack of quality market intelligence on Japanese markets, he co-founded JapanConsuming in 2000. He divides his time between Japan and Europe/US consulting for companies, governments and investors, including providing talks, seminars, and webinars as well as writing reports and books.

Expert on Japan Retail and Consumer Markets

Fixed Price 100 Yen Shops Bask in Growing Discount Economy in Japan

Japanese E-Commerce Breaks ¥16.5 Trillion in FY2017

Japanese Savings Rates Soar in 2018: A Blow to Abe's Plans but a Boon for Discount Retailing

Yamada Denki & Best Denki Betrothed - Finally

Real Insight on Japanese Consumer Markets

JapanConsuming

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports on retail sectors, seminars on key trends and telephone consulting to investors on trends and retailers.

JapanConsuming was founded by Michael Causton and Roy Larke. 

Equity Bottom-Up

A potential new growth business for Japan’s biggest consumer electronics retailerIt has been just six months since <a href="https://www.smartkarma.com/entities/641" target="_blank" data-smartkarma-citation="entities:641:1">Yamada Denki Co Ltd (9831 JP)</a> started converting existing consumer electronics stores to include home furnishing and interior retailing, but it already has 17 such stores. Last month it introduced private branded furniture and interior goods targeted at single person households. It is aiming to take a significant share of the booming home interiors market, a market currently…

A potential new growth business for Japan’s biggest consumer electronics retailerIt has been just six months since Yamada Denki Co Ltd (9831 JP) started converting existing consumer electronics stores to include home furnishing and interior retailing, but it already has 17 such stores. Last month it introduced private branded furniture and interior goods targeted at single person households. It is aiming to take a significant share of the booming home interiors market, a market currently…

Yamada Denki: Selling Sofas with Consumer Electronics Is Much More Promising than It Might Seem