Equity Research Focusing on the Consumer Sector, Small Cap Consumer Research

Small Cap Consumer Research

Equity research on small cap consumer names.

Equity Research Focusing on the Consumer Sector

Small Cap Consumer Research, LLC is a leading company-sponsored equity research provider focusing on the consumer sector (apparel, brand licensing and specialty retailing segments).

Equity Bottom-Up

<ul><li>We are reiterating our Buy rating, $25 price target and projections for Vera Bradley as we look forward to 2H24.</li><li>Not surprisingly, our focus is on the start of the New Day, which is the relaunch of the company's main line stores to reflect management's vision, scheduled for July 11th, and the associated shifts for the company's outlet locations in August.</li><li>We believe this shift, which will impact all pieces of the store (and online) shopping experience, represents a bold move by management to fundamentally change the Vera Bradley shopping experience, making it more relevant to a wider range of consumers, easier to shop and offering both the pattern driven and feature driven shoppers compelling choices.</li></ul>

We are reiterating our Buy rating, $25 price target and projections for Vera Bradley as we look forward to 2H24.Not surprisingly, our focus is on the start of the New Day, which is the relaunch of the company's main line stores to reflect management's vision, scheduled for July 11th, and the associated shifts for the company's outlet locations in August.We believe this shift, which will impact all pieces of the store (and online) shopping experience, represents a bold move by management to fundamentally change the Vera Bradley shopping experience, making it more relevant to a wider range of consumers, easier to shop and offering both the pattern driven and feature driven shoppers compelling choices.

VRA; 2H Signposts; All About the "New Day;" Reiterate Buy Rating, $10 PT