Expert on Japan Retail and Consumer Markets, JapanConsuming

Michael Causton

Michael is co-founder and partner at JapanConsuming.

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports and seminars on retail sectors and consumer trends, as well as telephone consulting/meetings with investors. 

All of JapanConsuming's team are bilingual and bi-cultural, and the company's research sources are:

Direct meetings with retailers, wholesalers, distributors, trade body staff, govt., marketing firms, academics etc.
Govt. data
Trade association data
Trade Press across all consumer sectors
Unique Network of buyers/managers/marketing staff at retail, as well as wholesalers and trading firms.
Editors/Journalists at publishing houses and PR/Ad firms.


JapanConsuming was founded by Michael Causton and Roy Larke. 

Michael Causton set up and ran a consumer distribution business in Tokyo for 10 years and developed this into a business responsible for annual imports to Japan of several billion Yen, at the same time building up an inside knowledge of how Japanese distribution works and developing a network of contacts across the industry. Seeing the lack of quality market intelligence on Japanese markets, he co-founded JapanConsuming in 2000. He divides his time between Japan and Europe/US consulting for companies, governments and investors, including providing talks, seminars, and webinars as well as writing reports and books.

Expert on Japan Retail and Consumer Markets

Fast Retailing: Korea Boycott, an Opportunity for Investors

Fast Retailing: Unique Value Proposition of Uniqlo Combining Two Sets of Customers

Fast Retailing: A Deep Dive into Uniqlo’s Domestic Market Focusing Mainly on the Numbers

When Will Koreans Stop Buying Products at Uniqlo and ABC-Mart?

South Korea's Response to Japan's Sanctions and Recent Visitors Trend to Japan & South Korea

Japan Starts Economic Sanctions on South Korea: A Trade War Starting Between Japan and South Korea?

Real Insight on Japanese Consumer Markets

JapanConsuming

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports on retail sectors, seminars on key trends and telephone consulting to investors on trends and retailers.

JapanConsuming was founded by Michael Causton and Roy Larke. 

Equity Bottom-Up

<a href="https://www.smartkarma.com/entities/fast-retailing-co-ltd" target="_blank" data-smartkarma-citation="entities:751:1" rel="noopener">Fast Retailing (9983 JP)</a> appointed the first female CEO at Uniqlo last month, making Maki Akaida the only woman to lead one of Japan’s top retail companies.Akaida has a strong leadership record over almost 20 years at the retailer and has the confidence of founder and chairman, Tadashi Yanai.Her appointment comes as the chain is adjusting to a shrinking market at home and the start of a major shift in store strategy that will mean little growth but potentially higher margins.

Fast Retailing (9983 JP) appointed the first female CEO at Uniqlo last month, making Maki Akaida the only woman to lead one of Japan’s top retail companies.Akaida has a strong leadership record over almost 20 years at the retailer and has the confidence of founder and chairman, Tadashi Yanai.Her appointment comes as the chain is adjusting to a shrinking market at home and the start of a major shift in store strategy that will mean little growth but potentially higher margins.

Uniqlo’s First Female CEO Gets the Job of Managing the Cull of Stores at Home