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Trip.com

TRACKING TRAFFIC’s Travel Tracker Dashboard

602 Views01 May 2020 13:35
SUMMARY

We are launching a new monthly product designed to track regional tourism activity, with an emphasis on Chinese tourism. The objectives of this monthly product are three-fold:

  1. To track the near-term recovery in regional tourism activity
  2. To track the medium-term trends in the Chinese tourism market
  3. To provide context by showing the scale cross-border regional tourism flows

The new product consists of weekly, monthly, and annual data we collect and display in eleven Google Data Studio reports; many of these reports are interactive. Each report is accompanied by brief commentary on the data, which we will update regularly.

We believe the report includes timely information that describes current conditions and even a look into the near future. It also provides needed context about which tourism markets are more or less likely to 'move the needle' for service providers like airlines and hotel chains. In short, we think this report can help investors identify signs of a recovery in tourism activity in China and the region, hopefully later in 2020.

Based on data from the week ending April 24th, we highlight a few takeaways. It appears air travel to and from Chinese cities is recovering gradually, while departures at most of the regional airports we track remains weak. Hotel availability is mixed, but weighted average room rates for the cities we track remain under pressure.

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