bullish
TON Part 2: A Win-Win Outcome from One Year of Partnership
SUMMARY
- In September 2023, TON Foundation and Telegram announced a strategic partnership with the ambitious goal of onboarding 30% of Telegram's active users to TON by 2028. Serving as the infrastructure layer, TON leveraged Telegram Mini-App to reach and engage Telegram's vast user base.
- The success of Notcoin paved the way for activating Mini-App users through social games. Subsequently, users were introduced to crypto through airdrops of game-launched tokens and meme coins. To support this growth trajectory, the foundation has utilized TON Grants, The Open League, and offline events to align with these objectives.
- By July 2024, Telegram Mini Apps reached 500 million monthly active users (MAUs), elevating Telegram's MAUs to a new peak of 950 million. By October, 30 million of these users had transitioned into the cryptocurrency world.
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