Reimagining Growth in the Global Beauty Industry

Making sense of the Global Market, Euromonitor International Ltd.

Yu Mitsuhashi

Making sense of the Global Market

Euromonitor International Ltd.

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Thematic (Sector/Industry)

Denmark Consumer discretionary / Thematic (Sector/Industry)

<p>Celebrity fragrances continue to wane replaced by a new genre of hysteria; an aspirational lifestyle. While celebrity status may continue to play a part, the core purchase motivation has shifted from aspiring to imitate one person to being part of a community or a cult.</p>

Celebrity fragrances continue to wane replaced by a new genre of hysteria; an aspirational lifestyle. While celebrity status may continue to play a part, the core purchase motivation has shifted from aspiring to imitate one person to being part of a community or a cult.

The Smell of a Paradigm Shift - Global Fragrance Market: From Celebrity Scents to Lifestyle Tribes