Last year, Coinbase had marketers purring when they spent their 30 second allocated slot during the Super Bowl with a simple floating QR code which redirected a reported 60 million people to their platform.
That’s pretty good cost-per-click and marketers worldwide were pointing to it as an incredibly simple but effective campaign.
This year, unsurprisingly, we saw very few crypto ads during the Super Bowl. The market is down and crypto companies are protecting runway.
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