Retailing is a straight forward business model wherein growth is primarily driven by continuous addition of new stores.
And the ability to add new stores is dependent on two key aspects- 1. Retailer’s Right To Win Proposition to add new stores makes sense only when the retailer can generate revenues from the new store.
And this revenue generation from new stores is dependent on the demand of end products and what value one is providing to its customers to capture a part of that demand.
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