Research on Tech Companies

Evelyn Zhang

Over decade experiences in  Morgan Stanley, Bank of America Merrill Lynch, Agricultural Bank of China, Lenovo. 
Expertise include research and investment into tech companies of all stages. 
Asset management, private equity, strategic investment, investment banking,  equity research, corporate finance; particular focus on emerging technology.

Thematic (Sector/Industry)

United states Consumer services / Thematic (Sector/Industry)

<ol><li>The top 3 live streaming ecommerce platforms in China:</li></ol><ul>
<li>
<a href="https://www.smartkarma.com/entities/alibaba-group-holding-ltd" target="_blank" data-smartkarma-citation="entities:787:1" rel="noopener">Alibaba Group (BABA US)</a> Alibaba’s Taobao Live</li>
<li><a href="https://www.smartkarma.com/entities/beijing-kuaishou-technology-co-ltd" target="_blank" data-smartkarma-citation="entities:29725:1" rel="noopener">Kuaishou Technology (1024 HK)</a></li>
<li>and ByteDance’s Douyin (aka Tiktok)</li>
</ul><ol start="2">
<li>User trust, traffic/algorithms to find right users and supply chain/ fulfillment capability are considering as the 3 most important factors to success.</li>
<li>Influencers take the largest piece of the pie (10-20%). Social media platforms are just a traffic funnel for traditional ecommerce platforms, taking in &lt;10% commission rate.</li>
<li>
<a href="https://www.smartkarma.com/entities/beijing-kuaishou-technology-co-ltd" target="_blank" data-smartkarma-citation="entities:29725:1" rel="noopener">Kuaishou Technology (1024 HK)</a> and Douyin are both building their own ecommerce shops to retain users and fulfill the orders within their own platform by using algorithms to change the traditional “people looking for products” model to “products looking for people” model.</li>
<li>
<a href="https://www.smartkarma.com/entities/alibaba-group-holding-ltd" target="_blank" data-smartkarma-citation="entities:787:1" rel="noopener">Alibaba Group (BABA US)</a> will  give up its restrictions on trading (“one out of two”）, this allow those brands that have signed exclusive platform agreements to switch to other ecommerce and social media platform. <section class="figure"></section><p></p>
</li>
</ol>

The top 3 live streaming ecommerce platforms in China:

Alibaba Group (BABA US) Alibaba’s Taobao Live
Kuaishou Technology (1024 HK)
and ByteDance’s Douyin (aka Tiktok)

User trust, traffic/algorithms to find right users and supply chain/ fulfillment capability are considering as the 3 most important factors to success.
Influencers take the largest piece of the pie (10-20%). Social media platforms are just a traffic funnel for traditional ecommerce platforms, taking in &lt;10% commission rate.

Kuaishou Technology (1024 HK) and Douyin are both building their own ecommerce shops to retain users and fulfill the orders within their own platform by using algorithms to change the traditional “people looking for products” model to “products looking for people” model.

Alibaba Group (BABA US) will  give up its restrictions on trading (“one out of two”）, this allow those brands that have signed exclusive platform agreements to switch to other ecommerce and social media platform. 



Show and Sell – China’s Live Streaming E-Commerce