Making sense of the Global Market, Euromonitor International Ltd.

Yu Mitsuhashi

Making sense of the Global Market

Euromonitor International Ltd.

We are a global market research company focused on industries, countries, economies and consumers worldwide. Our cross-country comparable research helps your organisation identify opportunities and develop growth strategies in countries and regions across the globe. With offices around the world, 1,200 analysts in 100 countries and market research on every key trend and driver, we give you powerful access to the real story behind consumer change.

Thematic (Sector/Industry)

China Diversified consumer services / Thematic (Sector/Industry)

<ul><li>Retail current value sales increased by 7% in 2017 to reach CNY74.4 billion.</li><li>Traditional toys and games with intelligence explorer functions win over consumers.</li><li>LEGO Trading (Beijing) led a highly fragmented competitive landscape in 2017.</li><li>Internet retailing led distribution in 2017.</li><li>A 4% retail value CAGR at constant 2017 prices is expected over the forecast period to reach CNY92.5 billion in 2022.</li></ul>

Retail current value sales increased by 7% in 2017 to reach CNY74.4 billion.Traditional toys and games with intelligence explorer functions win over consumers.LEGO Trading (Beijing) led a highly fragmented competitive landscape in 2017.Internet retailing led distribution in 2017.A 4% retail value CAGR at constant 2017 prices is expected over the forecast period to reach CNY92.5 billion in 2022.

Sector Capsule: Traditional Toys and Games in China