Making sense of the Global Market, Euromonitor International Ltd.

Yu Mitsuhashi

Making sense of the Global Market

Euromonitor International Ltd.

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Thematic (Sector/Industry)

Japan Beverages / Thematic (Sector/Industry)

<ul><li>Sports drinks declined by 5% in off-trade volume terms to 1,344 million litres and declined by 6% in off-trade current value terms to JPY301.0 billion in 2017.</li><li>Sports drinks suffers due to the perception of limited consumption occasions.</li><li>Sports drinks are not sold via the on-trade channel in Japan.</li><li>Coca-Cola (Japan) maintained its lead in sports drinks in 2017, with a 44% retail value share.</li><li>Sports drinks to record negative off-trade CAGRs of 3% (volume) and 4% (at constant 2017 prices) over the forecast period for sales of 1,139 million litres and JPY250.1 billion in 2022.</li></ul>

Sports drinks declined by 5% in off-trade volume terms to 1,344 million litres and declined by 6% in off-trade current value terms to JPY301.0 billion in 2017.Sports drinks suffers due to the perception of limited consumption occasions.Sports drinks are not sold via the on-trade channel in Japan.Coca-Cola (Japan) maintained its lead in sports drinks in 2017, with a 44% retail value share.Sports drinks to record negative off-trade CAGRs of 3% (volume) and 4% (at constant 2017 prices) over the forecast period for sales of 1,139 million litres and JPY250.1 billion in 2022.

Sector Capsule: Sports Drinks in Japan