Making sense of the Global Market, Euromonitor International Ltd.

Yu Mitsuhashi

Making sense of the Global Market

Euromonitor International Ltd.

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Thematic (Sector/Industry)

Taiwan Personal products / Thematic (Sector/Industry)

<ul><li>Oral care increased by 3% in current value during 2017, with sales reaching TWD7.6 billion.</li><li>The ageing population increased the awareness of and demand for oral care.</li><li>The average unit price of toothpaste increased by 2% in current terms in 2017, with other oral care categories registering either slightly negative or moderately positive unit price movements.</li><li>Hawley &amp; Hazel Chemical (Taiwan) Corp maintained its strong leading position in oral care with a 37% value share in 2017.</li><li>Oral care is set to increase in value at a CAGR of 4% at constant 2017 prices over the forecast period, with sales set to reach TWD9.5 billion in 2022.</li></ul>

Oral care increased by 3% in current value during 2017, with sales reaching TWD7.6 billion.The ageing population increased the awareness of and demand for oral care.The average unit price of toothpaste increased by 2% in current terms in 2017, with other oral care categories registering either slightly negative or moderately positive unit price movements.Hawley &amp; Hazel Chemical (Taiwan) Corp maintained its strong leading position in oral care with a 37% value share in 2017.Oral care is set to increase in value at a CAGR of 4% at constant 2017 prices over the forecast period, with sales set to reach TWD9.5 billion in 2022.

Sector Capsule: Oral Care in Taiwan