Rakuten: E-Commerce Monetisation Is Improving, Logistics and Mobile Losses Aside

KKR & Rakuten Join Hands to Acquire the Supermarket & Hypermarket Chain Seiyu

Rakuten: Core Businesses Are Doing Well but Logistics and Mobile Investments Are Eating into Profits

Equity Analyst, LightStream Research

Supun Walpola

Equity Analyst

Long-Short Analysis on Japan, Asia and the World

LightStream Research

LightStream conducts quantitatively rigorous and data-driven analysis with a focus on Japan and Asia.

We consistently cover the Tech, Consumer and Industrial sectors, and provide ECM and Events coverage more broadly.

We supplement traditional qualitative insights from company relationships with a robust quantitative foundation that examines as much historical data as is available.
We further refine the accuracy of our insights and calls through the use of alternative data to flesh out current trends, and through a valuation framework that emphasises non-superficial peer group selection and a proper attempt to understand the metrics and changes that have driven security valuations in the past.

Equity Bottom-Up

<p>Japan’s #2 e-commerce company, <a href="https://www.smartkarma.com/entities/rakuten-inc" target="_blank" data-smartkarma-citation="entities:31:1" rel="noopener">Rakuten Inc (4755 JP)</a>, is the latest challenger for <a href="https://www.smartkarma.com/entities/ntt-docomo-inc" target="_blank" data-smartkarma-citation="entities:1089:1" rel="noopener">NTT Docomo Inc (9437 JP)</a>, <a href="https://www.smartkarma.com/entities/kddi-corp" target="_blank" data-smartkarma-citation="entities:639:1" rel="noopener">KDDI Corp (9433 JP)</a>, and <a href="https://www.smartkarma.com/entities/softbank-corp" target="_blank" data-smartkarma-citation="entities:27445:1" rel="noopener">Softbank Corp (9434 JP)</a> in the Japanese MNO (mobile network operator) space. Rakuten has been offering MNO services through the networks of other operators for some time, but in April 2020, the company launched its own mobile network. Since the launch, Rakuten has sought to an aggressive pricing strategy backed by extensive network virtualisation.</p><p>In this note, we take a deep dive into Rakuten’s Mobile business.</p>

Japan’s #2 e-commerce company, Rakuten Inc (4755 JP), is the latest challenger for NTT Docomo Inc (9437 JP), KDDI Corp (9433 JP), and Softbank Corp (9434 JP) in the Japanese MNO (mobile network operator) space. Rakuten has been offering MNO services through the networks of other operators for some time, but in April 2020, the company launched its own mobile network. Since the launch, Rakuten has sought to an aggressive pricing strategy backed by extensive network virtualisation.In this note, we take a deep dive into Rakuten’s Mobile business.

Rakuten Mobile: Affordability Overshadowed by Poor Coverage