Making sense of the Global Market, Euromonitor International Ltd.

Yu Mitsuhashi

Making sense of the Global Market

Euromonitor International Ltd.

We are a global market research company focused on industries, countries, economies and consumers worldwide. Our cross-country comparable research helps your organisation identify opportunities and develop growth strategies in countries and regions across the globe. With offices around the world, 1,200 analysts in 100 countries and market research on every key trend and driver, we give you powerful access to the real story behind consumer change.

Thematic (Sector/Industry)

Finland Personal products / Thematic (Sector/Industry)

<p>With rising disposable incomes and greater awareness of dental hygiene globally, toothpaste packaging is witnessing strong volume growth, benefiting both volume sales of squeezable plastic tubes and folding carton. In 2016, units of toothpaste in plastic tubes account for 11.4 billion, a 1.6 billion increase on 2011. Meanwhile, the trend towards more premium products and packaging continues to gain ground in the global toothpaste market, as consumers are seeking more targeted solutions, which in turns leads to higher unit prices worldwide.</p>

With rising disposable incomes and greater awareness of dental hygiene globally, toothpaste packaging is witnessing strong volume growth, benefiting both volume sales of squeezable plastic tubes and folding carton. In 2016, units of toothpaste in plastic tubes account for 11.4 billion, a 1.6 billion increase on 2011. Meanwhile, the trend towards more premium products and packaging continues to gain ground in the global toothpaste market, as consumers are seeking more targeted solutions, which in turns leads to higher unit prices worldwide.

Premiumisation of Toothpaste Packaging: A Global Trend